Oversees all aspects of external and internal communications, including creating the public relations strategy and executing media activities in support of product launches and strategic business initiatives. Responsible for developing and leading communications plans and executing critical programs and initiatives that directly impact the image, reputation and profitability of the business and its brands. Leading newly enhanced employee engagement program including rolling out new messaging platform, new communications vehicles and initiatives to improve the employee experience.

Responsible for overall communications strategy for the Company’s North American operations, serving as primary strategic communications advisor to president and senior leadership. Handle crisis management and corresponding communications plan and messaging. Serve as Company spokesperson to media. Manage communications within and across sales channels including retail transformation and customer experience initiatives, store openings, remodels, relocations, in-store events and local market activities, website enhancements. Manage customer issues that impact corporate reputation. Responsible for managing internal and external communications and public relations activities to support the company’s NASCAR sponsorship.

• Directed and managed company’s consumer/business/ music/entertainment public relations programs.• Used PR to build awareness and gain subscribers. Activities included publicizing daily musical performances live from Sirius studios; creating and managing PR program for company’s NASCAR sponsorship; mobile marketing tour; intensive media demo and reviews program. • Generated consistent publicity for national service launch events including multi-city press tours, regional rollouts in key markets. • Played lead role in formulating strategy, positioning and messaging for company news and announcements; including drafting press releases, Q&A and corporate statements, executive speeches and presentations. Worked directly with CEO, CFO and senior executives; • Served as day-to-day company spokesperson. Excelled in building and leveraging relationships with key consumer, technology, business and entertainment media outlets.