Ming Liu Email & Phone Number

Houston, TX, US

• Established Socio's PLG practice from the ground up and successfully integrated self-service and sales-assisted GTM motions, resulting in an 86% increase in synergy sales within 12 months.
• Led a 9-member team to transform the business model to product-led growth (acquire, activate, retain), rapidly surpassing sales-led revenue within a quarter for the SMB segment through targeted A/B testing.
• Operationalized Socio’s SaaS GTM practices into self-service and sales-assisted motions, fostering cross-functional alignment among engineering, sales, support, product, marketing, data science, and senior leadership.

Dallas/Fort Worth Area

• Spearheaded transformative initiatives in Offers and Commerce, including the shift to SaaS pricing, packaging, and billing, and the successful scaling of GTM from SMB to Enterprise customers.
• Co-led Collaboration business unit’s migration from perpetual to 100% subscription buying model (SaaS) - ~$600M in Annual Recurring Revenue (ARR) within 5 quarters.
• Designed and executed Cisco’s strategic initiative, creating a new Sales channel (Agency route to market) to capture mid-market customers, achieving a notable $1M MRR after 2 years.

Dallas/Fort Worth Area

• Drove innovation in AI, cloud, embedded software, mechanical & electrical engineering for the worldwide market share leader in mobile video and evidence management SaaS solutions.
• Launched the company’s Device as a Service program, expanded total addressable market by 59%.
• Advocated successfully to incorporate AI into company’s core product roadmap and launched WatchGuard’s entry into Computer Vision.

Knoxville, Tennessee Area

• Oversaw design, customer research, product development, and business planning of next-generation sport boats and cruisers (27 boats).
• Reduced portfolio complexity 60% while maintaining profitability by creating meaningful product differentiation.
• Drove marketable innovation and incorporated leading-edge technologies and consumer trends into products, achieving optimal profitability and winning Boat of the Year award.

Greater Nashville Area, TN

• Owned the market performance of Nissan Versa and built foundation for future vehicles (Nissan Kicks).
• Achieved #1 segment market share by creating and executing marketing plans that optimized production cadence, product mix, pricing and incentive strategy, and advertising.
• Directed small car product strategy by working collaboratively with product planning, finance, engineering, and market research to competitively position vehicles.
• Initiated and executed personalization program by leading cross-functional team that launched product at Los Angeles Auto Show just 9 months after conception.

Greater Nashville Area, TN

• Acted as key liaison and partner between regional sales office and headquarter executives.
• Managed $50M regional sales incentives budget and contributed to 9% year-over-year increase in market share by creating sales programs that drove incremental sales.
• Revamped sales staff variable compensation to align with performance, improving performance-to-payout correlation 20%.

Greater Nashville Area, TN

• Evaluated and implemented strategic business development initiatives.
• Co-led vendor selection, negotiation, and integration to outsource sub-prime portfolio ($1.7B annually), resulting in 80K annual incremental vehicle sales.

Albuquerque, New Mexico

• Facilitated implementation of $12M electronic medical records system and improved revenue cycle management.
• Initiated business efficiency improvements by automating manual processes, which increased staff utilization 50% for insurance remittance department.

Pago Pago, As, American Samoa

• Provided guidance and mentorship for 11th grade students.
• Improved pass rate on standard-based assessment test from 19% to 22% (2nd highest in territory) through collaborative learning methods that increased individual accountability and recognition.
• Spearheaded afterschool tutoring and college preparation programs, increasing SAT scores and providing opportunity for previously underperforming students to enter 4-year universities.

Madison, Wisconsin Area

• Served as primary technical support and advisor for 2 large hospital systems.
• Developed customer centered software solutions that automated labor-intensive process, reducing overtime pay and clerical support staff 5%.
• Decreased days to collect outstanding charges from 40 to industry-leading 31 days by restructuring work processes that improved productivity.

Mba, Business Administration

Activities and Societies: Co-President of General Management Club (Largest Professional Club at Fuqua), Non-Voting Board Member at Durham.

Bs, Mechanical Engineering (Honors Program)

Activities and Societies: Technology Officer of Texas Heat, Pi Tau Sigma, Engineering Honor CouncilCockrell Scholar (4 Year Merit-Based.

Mba, Exchange