As the Founder and Creative Director of Miriam Baker, I led the brand to become a renowned name in the luxury fuller bust womenswear market. My role encompassed a wide range of responsibilities, including design, development, sourcing, production, photoshoots, marketing, branding, sales, and team management.Key Responsibilities and Achievements:• Comprehensive Brand Management: Spearheaded all aspects of the Miriam Baker luxury apparel line, overseeing design, development, sourcing, production, marketing, online and retail sales, shipping, customer service, and team building.• Creative Direction: Led the creative direction for seasonal collections, forecasting trends, formulating colour palettes, and designing innovative garment silhouettes that aligned with brand identity.• Technical Design Management: Managed the technical design process, creating comprehensive line sheets. Conducted rigorous fit sessions to ensure design integrity and garment quality.• Fabric Sourcing and Development: Conducted all sourcing and development of new fabrications, enhancing product quality and consumer appeal. • Quality Control: Oversaw on-site pattern making and supervised garment production to guarantee superior construction and alignment with design specifications.• Photoshoot Production: Directed the complete production of studio photoshoots, from conceptualization to final content. Managed all facets, including communication and scheduling among agencies, talent, models, assistants, photographers, and videographers, ensuring timely delivery and alignment with brand vision and market trends.