Market Analyst responsible for administering, managing, and analyzing trade incentive programs. Additional responsibilities include direct customer support, incentive program development, and KPI reporting for leadership.

Offering a variety of marketing services to local small-businesses. Specializing in digital marketing, graphic design, copywriting, and brand management.Worked on a website development and rebrand project with Teej's Design of Plymouth, WI

Key Accomplishments-Grew LinkedIn following by over 35% in under 7 months-Planned and executed 2 community involvement activities supporting Gus Macker and The Boys and Girls Clubs of Sheboygan County.-Individually planned and executed a regional trade show appearance which was directly responsible for netting at least 1 new construction project and 5+ actionable leads.-Led and executed Salesforce transformation which included process automation, integrating critical business processes, and provided a streamlined reporting system to provide greater visibility to key data.-Led a brand-refresh effort and re-developed marketing materials for print and digital advertisingGeneral duties included:-Creating visual and written content for organic social media-Designing physical marketing/sales materials such as jobsite signage, proposals, presentation graphics, etc.-Operating as a Salesforce administrator to optimize processes and enrich company data that drives strategic initiatives-Working closely with leadership to develop business development strategies-Lead intake-Website and blog content creation-Planning for community involvement and expo events

Worked in a dual role that allowed me to obtain valuable sales and marketing experience. Sales duties included:-Operating as a Salesforce administrator to train employees, optimize processes, and support the integration of 3rd party additions to the CRM tool-Working with leads and new customers to determine potential sales opportunities and communicating information to sales staff-Developing new standardized workflows and systems for lead management, customer ranking, and product sample storage and organization-Led the selection, purchase, and organization of promotional items and customer giftsMarketing Duties Included:-Copywriting for webpages, social media, presentations, and physical marketing materials-Light graphic design work for social media, website, and presentation content (Adobe InDesign, Photoshop, Canva, Lightroom)-In-depth analysis of social media metrics to support the development of a revised organic-social strategy (excel, regression analysis, etc.)-Led a project to organize and inventory 500+ separate product samples to allow easy access for business development meetings-Contributing data and insights to marketing strategy discussions

Operating in the Projects and Specifications and Commercial channels as a market analyst. Responsibilities include organizing and creating client and lead databases, analyzing potential investment opportunities, creating support tools and assets for our sales and marketing teams, and providing input on various projects, processes and opportunities within the realm of channel marketing.

Seasonal position that involved operating food production equipment, cleaning food production areas, and various supplemental tasks such as decasing and product sealing.

Seasonal retail position. Responsibilities include managing store inventory, providing excellent customer service, and handling customer transactions

Worked in a small supervised research team for the University of Wisconsin-La Crosse Office of Residence Life focusing on off-campus resident retention and sense of belonging on campus.