Ruth Mitchell Email & Phone Number

Greater Chicago Area

▪ Oversee editorial content and production of monthly industry publication for plumbing, heating, cooling, and piping professionals with a print circulation of 35,000 and digital readership of 100,000.▪ Write articles, editorials, and additional content ranging from technical writing to celebratory stories. ▪ Manage a team of 15 editorial contributors, designers, and freelance writers. ▪ Serve as an industry partner by reporting on current industry news, product launches, and events.▪ Collaborate with leadership team to shape publication’s monthly and annual content calendar and reinforce our position as a trusted industry authority. ▪ Leverage industry relationships to facilitate advertiser partnerships and grow advertising revenues. ▪ Directly contributed to increased readership and industry engagement by expanding magazine/online content and elevating the visual presentation of information. ▪ Actively participate in events, conferences, and networking opportunities to nurture relationships, stay current on industry trends, and drive industry-leading editorial content. ▪ Manage editorial and creative workflows with a focus on consistently delivering high-quality editorial content. ▪ Partner with the production team to ensure adherence to monthly deadlines and printing schedules.

Chicago

▪ Provided project management and client engagement consulting services to a variety of local clients.

Itasca, Illinois, United States

▪ Expertly orchestrated board meetings, legislative conferences, annual conventions, and events for ASA and its affiliates for anywhere from 50 to 2,000 participants. ▪ Managed and administered event budgets ranging from $20,000 to $2 million. ▪ Oversaw all facets of event production including venue selection, contract negotiations, accommodations, speakers, signage, audio-visual design/setup, catering, entertainment, sponsorships, and on-site event management. ▪ Boosted attendance at annual conventions by 9% by effectively leveraging targeted member engagement strategies.▪ Regularly met with over 350 association member companies to promote awareness and utilization of member benefits, resulting in a positive experience that directly supported annual membership renewals. ▪ Developed and executed a tiered, annual sponsorship program offering partners increased visibility throughout the year. Grew sponsorship revenue 650%, from $120K in 2010 to $900K in 2016.▪ Produced and managed a 2-day, “by appointment” conference booth event that generated $500K and facilitated productive meetings between wholesale distributors and their manufacturing and supplier partners. ▪ Partnered with the Executive Committee and National Board of Directors to design and execute a volunteer recruitment program that attracted 100 engaged national volunteers who helped support and promote the ASA’s mission and vision.

Itasca, Illinois, United States

▪ Led the planning, organization, and execution of conventions and trade shows, ensuring that they delivered significant value to members while also supporting the association’s strategic goals. ▪ Oversaw planning and execution of the annual association convention in order to provide relevant industry information and engagement opportunities to members while also strengthening organizational impact. ▪ Responsible for management of a $1.5M annual events budget. ▪ Scouted and selected venues, negotiated and drafted contracts, planned logistics and ensured positive attendee experiences for over 50 events per year. ▪ Strengthened ASA’s visibility and brand equity through strategic marketing and communications support for national launch, increasing annual convention attendance by 30% in 2016. ▪ Recruited celebrity speakers and industry leaders to participate in association’s national convention, including national television personalities, athletes, and high-profile military figures.▪ Solicited event feedback to generate qualitative and quantitative reports and to ensure the consistent improvement and evolution of events to meet member needs.