Ruth Mitchell Email & Phone Number

Greater Chicago Area

• Oversee editorial content and production of monthly industry publication for plumbing, heating, cooling, and piping professionals with a print circulation of 35,000 and digital readership of 100,000.
• Write articles, editorials, and additional content ranging from technical writing to celebratory stories.
• Manage a team of 15 editorial contributors, designers, and freelance writers.
• Serve as an industry partner by reporting on current industry news, product launches, and events.
• Collaborate with leadership team to shape publication’s monthly and annual content calendar and reinforce our position as a trusted industry authority.
• Leverage industry relationships to facilitate advertiser partnerships and grow advertising revenues.

Chicago

• Provided project management and client engagement consulting services to a variety of local clients.

Itasca, Illinois, United States

• Expertly orchestrated board meetings, legislative conferences, annual conventions, and events for ASA and its affiliates for anywhere from 50 to 2,000 participants.
• Managed and administered event budgets ranging from $20,000 to $2 million.
• Oversaw all facets of event production including venue selection, contract negotiations, accommodations, speakers, signage, audio-visual design/setup, catering, entertainment, sponsorships, and on-site event management.
• Boosted attendance at annual conventions by 9% by effectively leveraging targeted member engagement strategies.
• Regularly met with over 350 association member companies to promote awareness and utilization of member benefits, resulting in a positive experience that directly supported annual membership renewals.
• Developed and executed a tiered, annual sponsorship program offering partners increased visibility throughout the year. Grew sponsorship revenue 650%, from $120K in 2010 to $900K in 2016.

Itasca, Illinois, United States

• Led the planning, organization, and execution of conventions and trade shows, ensuring that they delivered significant value to members while also supporting the association’s strategic goals.
• Oversaw planning and execution of the annual association convention in order to provide relevant industry information and engagement opportunities to members while also strengthening organizational impact.
• Responsible for management of a $1.5M annual events budget.
• Scouted and selected venues, negotiated and drafted contracts, planned logistics and ensured positive attendee experiences for over 50 events per year.
• Strengthened ASA’s visibility and brand equity through strategic marketing and communications support for national launch, increasing annual convention attendance by 30% in 2016.
• Recruited celebrity speakers and industry leaders to participate in association’s national convention, including national television personalities, athletes, and high-profile military figures.