Nectar Digital Marketing Agency was developed to help education and training organisations address the changing digital marketing landscape. We provide free audits and consultations on your current marketing channels to ensure all channels are optimised to industry standards. Some services we offer include: * Marketing strategy* Website optimisation* Marketing channel review* SEO strategy* PPC and Google Advertising* Social media marketing strategy* Market research and analysis* Digital marketing optimisation* Business strategy* Fractional advisory

Identified and developed a new methodology utilising systems thinking and design thinking models. This allowed for a more thorough feedback loop on identifying micro economic challenges impacting businesses and industry and what actions council can take to rectify.Engage businesses in central and northern Gold Coast to provide support and assistance. Analysis of industry trends and where economic value can be exploited to help grow the region.

SMC helps businesses identify which markets to effectively operate in so that value for clients is maximised. SMC also looks at the internal environment of firms so that strategies are aligned to the firms core functions and objectives. - Organisational Effectiveness- Business and Corporate Strategy- Transformation and Change Management- Marketing and Sales Strategy- Organisational Behaviour and Development

Manage the marketing team and activities for all 11 business units within Site group. Managed a team of 7 direct reports with 25 team members in total to drive marketing strategy and activities to market. Budget management of all 11 business units in cumulative of $5m+, with forecasting expected ROI and top level analysis. Data analysis of current marketing activities and future market environments to assess and propose strategies that result in higher ROI and engagement.Stakeholder engagement with C-Suite and Senior Executives within each business unit to support and deliver on each business objectives. Brand development for newly established business units, including brand evolution for already established brands.Analyse market data to achieve conversion optimisation through targeted channels.Grew online conversions by over 30% year-on-year with approved marketing strategy.Analyse departmental performance and provide growth opportunities to increase efficiencies.

Working across a number of different business units managing a small team of marketing coordinators, ensuring developed marketing strategies are implemented accurately in a timely manner whilst ensuring budgeting needs are met.

Site Group International Limited is a publicly listed company (ASX Ticker “SIT”) providing Australian accredited and employer customised vocational training to service global skills needs.- Marketing Analysis- Social Media Marketing- Market Research- Affiliate Marketing- Digital Marketing- Website CMS Management- Budget Forecasting- Creation of Marketing Art Assets

Provide Strategic direction on market opportunities and product improvements.

dita Solutions offers a comprehensive suite that allows training administrators and HR professionals the ability to maximise internal resources through streamlining training, giving them the advantage of creating and managing content from a single online location and distributing content through an online player.Developed the marketing strategy for the SaaS start-up.Developed and implemented BTL and TTL strategies that minimised marketing costs and increase engagement.Wrote all website content and assisted in the development of web pages.Developed the social media strategy and maintained all channels.

While at Beyond Home Entertainment (BHE) I was responsible for the planning and execution of a variety of marketing strategies for the digital distribution of; Discovery Channel titles, NBA, ESPN, Manchester United, Henson Company, International Olympic Comity etc. Autonomous management and planning of Beyond's Serious Business Brand, which consisted of all sporting genres to which BHE had licensing rights too. When I took over Serious Business it was positioned number 17 in market share, by the time I finished-up with Beyond Home Entertainment I had managed to secure position number 2 in market share with a revenue of over $600k in 7 months; this was achieved by acquiring new titles and executing a variety of marketing strategies to suit the FMCG industry.Developed a process to minimise the cost of new product builds, whilst increasing exposure.

While at Ricoh Australia for a maternity leave contract, I directly supported a team of 8 Business Development Managers and liaised with Sydney Head Office marketing team to coordinated all Marketing collateral and requirements for QLD. This consisted of running events from conferences to charity (PR) events, booking local media, distributing print media, updating sector prices, liasing with clients to find a suitable solutions to their business needs.

Held various marketing, accounts, procurement and general office positions that built the foundation to develop more specialised skills within marketing and business management. Companies worked for included:- MPM Marketing Services- Solatube Australia- The Outdoor Furniture Specialists- Westfield Group