Mitch joined Zillow in 2011. As the vice president of trade marketing, he works to increase awareness of Zillow Group’s products and services among real estate agents, brokers and rental professionals.

Mitch Robinson is the Marketing & Business Operations Manager for Click! Network in Tacoma, Washington. Click! is one of the nation’s largest municipally owned telecommunications systems, providing services including cable television, broadband, and wholesale internet services.Robinson is responsible for overseeing a variety of aspects of the Click organization including sales, marketing, customer service and programming for its retail arm: Click! Cable TV, which recently celebrated its 10 year anniversary. He also launched the organization’s local video-on-demand effort and sheepishly admits that the first local asset available to customers was a film featuring…him.

 Create and lead results-oriented PR strategy designed to influence buying decisions and reassure current customer base. Offer strategic counsel for all internal and external messaging. Write speeches for and provide presentation support to key company executives. Chief spokesperson for Expedia Corporate Travel in print and broadcast interviews. Proactively generate stories and consistently work with leading reporters and editors to educate them about our business. Often sought out by media to represent industry viewpoints. Manage outside PR agency; develop public relations plan and oversee work done by the agency on Expedia Corporate Travel’s behalf. Work with executives from throughout the company (including product development, operations, sales, account management, etc.) to identify media opportunities and to determine how products or services might be incorporated into new campaigns. Manage six-figure PR budget.

 Planned, directed, and managed marketing efforts for Top 12/Fortune 500 company. Supervised and motivated 16-member staff, coordinated communications/marketing plans between regional operations and 800 independent insurance agents throughout six-state region. Responsible for coordination of television, radio, and newspaper advertising purchases, trade show presence, sponsorships, direct-mail campaigns, and outreach to urban markets.