Mitul D. Email & Phone Number

Markham, Ontario, Canada

Report to the VP of direct-to-consumer and manage a budget of approximately $10M annually. Exceeded ROAS targets each quarter and increased DTC revenue by 20-25% annually from 2021 to 2023.- Managed a $10M+ digital marketing budget. Analyze channels for full-funnel optimization.- Developed useful performance-marketing KPI reports for marketing channel analysis. - Implemented data-driven paid ads strategies to enhance the performance of all ad platforms.- Successfully managed agency relationships and achieved revenue and ROAS targets each quarter.- Presented monthly and quarterly reports on paid marketing performance. - Introduced SMS marketing channel to Lorex’s marketing mix and implemented SMS journeys. - Improved the overall user experience through a series of strategic A/B tests.- Responsible for creating and executing Amazon Ads strategies. - Collaborate with the web team for organic/SEO traffic growth.- Collaboration with internal teams and agencies for new promo and product launches.

Toronto, Canada Area

- Develop and execute digital acquisition strategy across various ad platforms such as Google Ads, Facebook Ads, Amazon Ads, Display, Video, Retargeting, and Affiliate marketing. - Assess digital marketing campaign gaps to identify and recommend the best digital strategy based on buying trends, site analysis, post-campaign performance analysis, and overall customer LTV. - Work as a growth hacker and identify new testing opportunities to drive incremental traffic at positive ROI. - Cultivate and develop interactive relationships with Product and Web Development teams to understand overall business objectives, identify opportunities and understand how digital goals can be maximized. - Collaboration with marketing agencies to develop clear business and measurement objectives.Creation of multiple reporting dashboards and presentation of monthly performance decks in all-hands meetings. - Efficiently managed a team of two digital marketing specialists to achieve digital acquisition goals.

Toronto, Canada Area

- Responsible for analyzing and optimizing digital media channels such as Paid Search, Affiliates, Social, and SEO.- Planning and execution of A/B experiments using Optimizely and Google Optimize. - Successfully implemented landing page optimization strategies to drive positive ROI. - Established reporting KPIs to track marketing success and identify optimization opportunities.- Research potential marketing channels and analyze competitors using SimilarWeb.- Collaborate with the Design and Product teams to plan and execute web development projects. - Managed relationships with marketing agencies and vendors for SEM, SEO, Affiliate, Email, and Social ads.

- Analyze acquisition and engagement web metrics for each device, including mobile apps, and identify web enhancement and optimization opportunities.- Analyze T.V. media impacts on web channels and deliver multi-channel attribution reports to Kingstar clients.- Monitor KPIs and website performance metrics using Google Analytics and CoreDirect. Provide customized web analytics reports to clients and provide recommendations to improve ROI.- Monitor paid and social media campaigns regularly to measure and maximize the effectiveness of all campaigns.- Review and analyze client sites for on-page and off-page optimization and provide recommendations based on SEO best practices.

North York, On, Canada Area

Reporting to the CMO, responsibilities include monitoring channel performance, planning and implementing the digital strategy, optimizing websites and landing pages, A/B experiments, managing paid ad campaigns, and delivering KPI reports to the senior management team.- Development and execution of digital strategy to grow, manage and optimize digital marketing through channels including Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Paid search (PPC).- Performed keyword research, competitive analysis, ad copy creation, and executed paid search campaigns.- Monitored search campaign performance, analyzed KPIs & key metrics, optimized click-through (CTR), conversion rates (C.R.), ad copy, and landing pages, and achieved over a 300% increase in ROAS.- Perform a series of A/B tests for landing pages to improve the lead conversion rate and maximize ROI.- Responsible for search engine optimization of multiple websites using the latest SEO techniques. - Increased overall website traffic by 52% and organic leads by 38%.

Toronto, On

- Deliver useful online reports on web traffic, conversion rate analysis, keyword analysis, competitive analysis, CPA, and ROI analysis using Google Analytics and Web Trends.- Defined metrics framework and key performance indicators (KPIs) for campaign analysis.- Responsible for running A/B tests, usability testing, and web surveys to ensure a lower bounce rate and achieve the C.R. and CPA goals.- Prepare useful dashboard reports for acquisition and retention teams using Web Trends.- Successfully managed paid search text and display ads, retargeting campaigns, and optimized landing pages for a specific business unit (e.g. Child Sponsorship).- Worked closely with the search agency and internal teams to implement SEO strategies for www.plancanada.ca.

Waterloo, On

- Responsible for on-page and off-site optimization of multiple websites using the latest SEO techniques. Ranked page #1 for most non-brand search terms. - Developed SEO guidelines and templates for new web pages and maintained consistency in site design.- Performed A/B tests and optimized paid search landing pages to improve the lead conversion rate and ROI for search and email marketing campaigns.- Successfully managed and optimized Google AdWords PPC campaigns including keyword research, competitive analysis, ad copy creation, keyword bidding and strategy, landing pages etc. - Delivered web traffic, lead generation, and campaign analysis reports to senior management teams.- Collaborated with web developers and managed website updates on-time successfully.

Toronto, Canada Area

- Delivered web traffic analysis and conversion analysis reports to the marketing team and senior management.- Worked closely with the creative and web team to optimize the website and the lead conversion rate. - Monitored website traffic, lowered the bounce rate, and performed keyword analysis for search campaigns. - Deployed 8-10 e-mail campaigns on a monthly basis and delivered email performance reports.- Participated corporate trade shows, seminars, and special events.

Toronto, On

- Performed a variety of webmaster functions to ensure that the website works properly and smoothly, including monitoring its functionality in leading web browsers, look and feel, navigation and many other internet issues.- Administered the websites; ensured that the websites were secured and internal portal access was limited to authorized personnel/clients only.- Deployed various e-mail marketing campaigns to generate leads for each campus.

Google Analytics Individual Qualification Certification

Google Adwords - Fundamental And Advanced Search Certified

Diploma Information Technology, Html, Dreamweaver, Web Technology

Diploma in Information Technology

Web Technology Diploma, Web Technology And E-Commerce

Master, Accounting And Marketing

Activities and Societies: Subjects taken were Accounting, Marketing, Economics, Stats Marketing, Accounting

Php Programming, Php Web Programming