Matthew Jacob Email & Phone Number

Ferndale, Michigan, United States

Collaborate with a cross-functional team to design and execute custom marketing and advertising strategies.Managing the link between strategy, media, and creative departments from campaign initialization through campaign completion.Working closely with data analysis to refine and measure campaign success through platform reporting tools and analytics.Client communication fostering strong relationships on behalf of the agency, from agency pitch to new client onboarding and daily client oversight and management.

Daily client communication, with project management oversite from creation to completion Forecast, create, and manage monthly client budgets for advertising spend of ongoing, new, and promotional/seasonal campaigns Manage and oversee campaign performance through paid search and paid social platformsBuild out custom reports on campaign performance and present to clients on bi-weekly status calls Onboarding new clients with strategy presentation of proposed advertising strategy, campaigns setup and reporting structures setup for campaign launch and maintenance

Create and present budget updates, estimates and project status to internal teams and clients Collaborate with the Marketing Manager to convert insights into scopes, project estimates, and timelines Manage ongoing projects internally, to ensure timelines are met and creative needs are fulfilled to client needs Secure and manage resources through suppliers, maintain relationships, purchase orders, contracts and bidding Facilitate and deliver client and internal presentations

Southfield, Michigan

Lead day-to-day management of digitally-based projects in collaboration with Sales & Account teams and with direct engagement with the client Creative and Deployment teamsResponsible for helping to prioritize projects and deliverables; organizing creative schedules and owner of resourcing and workflow management.Develop project critical paths and timelines, while also managing budgets, completing programs within estimated hours and costs, electronic job jackets/billing information, maintaining and updating necessary reportingResponsible for budget management, financials such as purchase orders and program budget approvals, necessary billing meetings and follow up regarding outstanding financial issues

Birmingham, Michigan

Manage multiple Tier 2 Regional Business Centers and oversee the creative process for their incentive messaging needs.Partner with Senior Managers to assist with Tier 1 integration efforts on our company’s largest account, Fiat Chrysler Automobiles.Manage the development of regional creative executions that maintain individual brand consistency while addressing market-specific needs.Work with UM Digital Planning team and creative AORs to ensure creative assets are assigned and media plans are trafficked according to schedule.

Solicit donations from and maintain relationships with local area businesses.Help promote local business donors by creating advertisements for them which are then displayed on campus and around the Kalamazoo area. These advertisements are created in office and consist of cubical flyers that get posted in the fundraising room, a donor of the month display that gives information and pictures of the top donating business for the month, a special display of all current business donors that goes up in Western Michigan Universities Bernhard Center, creative lawn signs that have the donors business information on it that gets displayed at WMU events like Bronco Bash and Alumni Socials, and a spot in the annual movie ad which thanks donors for getting involved with the Office of Development and Alumni Relations. This movie ad is displayed for four weeks at Kalamazoo 10 and Celebration! Cinemas movie theaters. By utilizing these benefits given to businesses, a long lasting relationship is created between them and this office.Lead and oversee the promotions department team to ensure daily objectives are completed successfully. The promotions department consists of the manager, assistant manager, and promotions representative. As manager, I work closely with the assistant manager to complete all of the daily objectives and advertisements while overseeing the promotions representative to make sure that they are contacting new and current businesses to talk and update them on the office and making a donation.

Contact alumni, parents, and friends of the university via telephone to update alumni records, maintain positive alumni relations, and solicit donations for specific academic funds at Western Michigan University.Network with a wide range of university alumni and gain first-hand experience with the university’s development programs.Enhance persuasive communication skills while effectively and efficiently communicating with alumni and donors.

Kalamazoo, Michigan Area

Conduct comprehensive research and analysis to assist the current NSAC Case Competition Client with increasing volume sold.Guiding team members through the marketing process to ensure the needs of the client are exceeded.Organize and direct weekly meetings professionally and in a timely manner.Strategically assign project sections to coworkers based on individual strengths and skill sets. Supervise all efforts including: initial strategy, concept, and final proposal.

Developed strong interpersonal communication with co-workers, management, and customers.Displayed a pleasant and professional demeanor while providing quality customer service.Implemented effective merchandising based on new lines and new products.

Troy, Michigan

Applied leadership skills through managing accounts of local businesses.Managed various accounts for multiple clients to ensure good relations with them.Trained new employees on how to manage their own accounts and clients.