Mike Hill Email & Phone Number

San Francisco Bay Area

As a Lead Project Manager I play a critical role in ensuring the efficient and timely project management, content development, production, tracking, fulfillment, and distribution of SFHP member and provider-facing materials and events. I am responsible for project management of SFHP marketing & communication materials and events, and am the client.

San Francisco, CA

Project Manager, Business Direct Marketing & Database Solutions (Contract) Collaborated with internal client product and support groups to ensure end-to-end execution of database marketing programs across all channels. Created timelines for each initiative, outlined development milestones, and followed up with cross functional teams keeping all projects on.

So. San Francisco, CA

• .Retention Marketing Manager Managed the subscriber retention/loyalty marketing programs across multiple products. Created print and digital retention series, outbound “win-back” emails, and an annual Holiday.
• Performed the management of all email and direct mail retention and gift programs across multiple products, including all vendor management. Edited/executed transactional promotions across channels.
• Created retention and gift promotion budgets, manage expenses, and report results via P/L reports.
• Monitored programs for best results, determined testing needs (i.e. subject lines, creative, copy), and implemented changes.
• Executed marketing promotions across direct mail, billing statements, email, and telemarketing.
• Provided monthly financial reporting via budget models to upper management.

San Francisco, CA

• Provided CRM Support via the following projects:
• Set up reporting system for all 2002 emails summarizing:
• Demand Retail x Treatment x Quarter
• Demand Retail x Fiscal Week
• Merchandise Sales Roll Up for entire year
• Graphs showing Merch Sales x Category x Quarter

San Francisco, CA

• Managed operation of retention, fulfillment and distribution vendors. Collaborated in strategy for subscriber acquisition projects and directed strategy for billing and renewal projects. Established budget and tracked.
• Oversaw creation of new renewal series and billing series which resulted in a 50% growth in early effort renewal response.
• Replaced inefficient circulation reporting with new report package, tracking response, budget vs. actual, and P/L analyses for all projects.
• Selected international distribution partners via RFP resulting in new, cost-efficient partnerships which streamlined delivery and decreased customer delivery-related complaints.
• Set up HTML, pre-populated email system for bills and renewals with new vendor resulting in an increase of 2% gross response.

San Francisco, CA

THE INDUSTRY STANDARD, San Francisco, CA Subscription/Fulfillment ManagerManaged subscription activities for a start-up weekly internet news magazine.THE WEB MAGAZINE, San Francisco, CA Fulfillment ManagerManaged fulfillment activities for an internet entertainment magazine.THE PARENTING GROUP, San Francisco, CA Fulfillment ManagerManaged subscription and.