Results-driven marketing leader with over 15 years of experience in shaping product strategies, elevating brand presence, and accelerating revenue growth across SaaS, AI, IoT, and high-performance data storage sectors. I specialize in crafting and executing impactful go-to-market strategies, leading global marketing and enablement teams, and building strategic partnerships that drive measurable results.In roles spanning Iron Mountain, AWS, and Rigado, I’ve designed integrated marketing campaigns that generated record-breaking lead acquisitions, built high-impact enablement programs that empowered sales teams, and managed partnerships with top cloud providers (AWS, GCP, Azure) to expand market reach. Known for my data-driven approach, I leverage advanced marketing tech stacks and analytics to optimize campaign ROI and streamline budget allocation, ensuring maximum impact per dollar spent.As a collaborative leader, I guide cross-functional teams to innovate and excel, aligning sales, product, and engineering toward shared growth objectives. My expertise also extends to brand positioning, where I have developed value-based messaging and dynamic campaigns to capture and engage target markets in healthcare, life sciences, financial services, and AI-driven industries. Passionate about pushing boundaries in product marketing, I am committed to creating customer-centric strategies that resonate in today’s competitive landscape.Let’s connect if you’re looking for a proven leader who can enhance brand visibility, increase customer acquisition, and drive growth through strategic product marketing initiatives.SKILLS: Product Marketing, Sales Enablement, Business Development, Marketing Technology, SaaS, AI, Cloud, IoT, Strategic Planning, Pipeline Building, Sales Methodologies, Cloud Infrastructure, Lead Generation, Team Building, Media & Analyst Relations, Problem Solving, Communication, Partner & Channel Development, Competitive Analysis & Market Research
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Senior Product Marketing ManagerQumuloSeattle, Wa, Us
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Senior Director Of Product Marketing & EnablementIron Mountain Jan 2024 - PresentBoston, Massachusetts, UsSome of my key accomplishments were:- Drove customer acquisition and revenue growth 34% by developing and executing integrated go-to-market strategies, competitive pricing models, and successful product launches for SaaS and AI-powered digital experience platforms, leveraging pragmatic marketing, industry-specific content, and multi-channel campaigns.- Amplified brand visibility and transformed corporate image by crafting value-driven messaging, executive personas, PR initiatives, customer success stories, and forming strategic cloud partnerships with AWS, GCP, and Azure, positioning data solutions as AI-ready.- Enhanced team productivity and performance 36% by leading a global team of marketing and enablement professionals, providing coaching, optimizing processes, and implementing GenAI tools, fostering self-reliance, and cultivating trust through structured project management. -
Senior Director Of Business Development & EnablementAmazon Web Services (Aws) Sep 2019 - Jan 2024Seattle, Wa, UsMy key accomplishments of this role were:- Accelerated sales and pipeline growth 24% by designing and executing go-to-market strategies, developing sales plays, and launching enablement programs for cloud data storage products.- Elevated CSAT year-over-year by directing a team of training specialists and program managers while partnering with ISV and SI collaborators to empower a global specialist sales and business development team managing a $10B product line. -
Director Of Product Marketing & Sales EnablementRigado Jan 2018 - Aug 2019Portland, Oregon, UsSome of my key accomplishments were:- Boosted qualified lead acquisition by 300% by optimizing the lead generation funnel using Adobe Marketing Cloud, Sprinklr, Salesforce, and ZoomInfo, and implementing direct contribution goals and reporting.- Drove 90% of the new product pipeline by leading a partner program with AWS, GCP, ISVs, and SIs.- Maximized ROI by managing creative services vendor relationships and departmental budgets, prioritizing projects that directly contributed to pipeline generation. -
Director Of Corporate MarketingDatadirect Networks Oct 2013 - Dec 2017Chatsworth, Ca, UsMy key accomplishments of this role were:- Secured $18 in bookings for every dollar spent by developing and executing growth strategies for a $250M high-performance data storage hardware company, targeting high-performance computing, AI, life sciences, financial services, and cloud infrastructure markets.- Accelerated onboarding and ramp time by 34% through the creation of sales enablement training curricula and targeted programs for new sales hires and product capabilities.- Reduced operational costs by building an internal team of BDRs, creative services, web design, analyst relations, marketing automation, PR, events, blog writers, and training professionals, minimizing reliance on external vendors.- Boosted inbound lead generation by 68% by leveraging advanced lead generation technologies, including Adobe Marketing Cloud, Google Analytics, SEO, SEM, PPC, and social media selling. -
Director Of Product Marketing And Business DevelopmentDatadirect Networks Oct 2011 - Oct 2013Chatsworth, Ca, UsSome of my key accomplishments were:- Achieved 22% annual growth by leading a marketing team in the development of go-to-market strategies, competitive positioning, and integrated campaigns for a ~$100M division.- Generated over $20M in new business by building and leading a 4-person inside sales team that supported the entire marketing funnel.- Improved conversion rates and shortened sales cycles by training over 100 account executives, solution engineers, and channel partners on market challenges, solution positioning, and opportunity generation.My previous job roles were:Director of Sales Enablement & Marketing, Limelight Networks, Tempe, AZ - Content Delivery NetworkDirector of Product Marketing, ZoomInfo, Vancouver, WA - Marketing TechnologyDirector of Sales & Marketing, Abacast Inc, Camas, WA - - Content Delivery Network & SaaS
Michael King Education Details
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Stanford University Graduate School Of BusinessExecutive Training -
University Of OregonBiomechanics
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University Of OregonGeneral Science
Frequently Asked Questions about Michael King
What company does Michael King work for?
Michael King works for Qumulo
What is Michael King's role at the current company?
Michael King's current role is Senior Product Marketing Manager.
What schools did Michael King attend?
Michael King attended Stanford University Graduate School Of Business, University Of Oregon, University Of Oregon.
Who are Michael King's colleagues?
Michael King's colleagues are Cynthia Han, 林依依, Thorne Garvin, Yixue Zhang, Mason M., Aileen Li, Julie Chu.
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