Ecommerce Manager
Current- Develop operational eCommerce strategies and execute all initiatives. These include short- and long-term objectives, customer metrics, and overall performance.- Manage the integrated marketing and website calendar.- Leverage date to identify, analyze, and report on trends and patterns to leverage this data for optimization of the website.- Develop weekly KPI and ROI site reporting and provide recommendations on overall improvements of KPIs.- Lead, manage, and execute tasks… Show more - Develop operational eCommerce strategies and execute all initiatives. These include short- and long-term objectives, customer metrics, and overall performance.- Manage the integrated marketing and website calendar.- Leverage date to identify, analyze, and report on trends and patterns to leverage this data for optimization of the website.- Develop weekly KPI and ROI site reporting and provide recommendations on overall improvements of KPIs.- Lead, manage, and execute tasks required to maintain the site including promotions, site content updates, merchandising, and product setup.- Review the site daily with a customer-first mindset; reacting to current business trends to drive conversion.- Partner with internal teams to understand product, key business objectives, and marketing initiatives.- Evaluate issues and effectively communicate technical and non-technical solutions to peers and customers in a timely manner.- Conduct final user testing and quality assurance processes. Collaborate and lead to ensure promotions, site enhancements, content are properly set up, and scheduled prior to launch.- Ensure the user experience is technically flawless and the brand is properly represented across the website,- Help develop dynamic customer campaigns, including emails, social posts, and promotion codes.- Coordinate with all Buying Teams on inventory flows and forecasting to improve fulfillment capabilities.- Accurately capture daily site analytics and ability to interpret data into trends and strategy; build out systems for analysis and reporting.- Manages the optimizations to navigation, collections, search, and website homepage.- Maintains and creates proper naming conventions of all products- Organizes working schedule for associate team members.- Manage the eCommerce strategy to grow market share and revenue in the long and short term.- Oversee order fulfillment team to ensure efficient processes and packaging to brand standards. Show less