Michelle Lee Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

McDonald's Media Team | API Unite Co-Chair

Chicago, Illinois, United States

Chicago, Illinois, United States • Remote

McDonald’s, Jose Cuervo, KeVita, NAPA Auto Parts

Santa Barbara, California, United States

• Collaborated with team of 10 strategy consultants + designers to execute consumer research survey to inform Apeel's future marketing mechanisms/strategies for the Gen-Z consumer segment
• Conducted interviews with select survey respondents to probe deeper into consumer buying behavior as it relates to sustainability
• Contributed to 45-page research report summarizing key findings, also delivering recap presentation to Apeel C-level executivesSkills: Qualtrics, Interviewing, Market Research, Copywriting, Public Speaking, Team.

Gaucho Creative is UC Santa Barbara’s premier marketing and strategy consulting group. Founded in 2020, GC gathers young leaders at UCSB with diverse backgrounds to provide creative business and marketing solutions for diverse clients.

• Edited all articles for The Daily Nexus On the Menu section, which features recipe articles, food listicles, restaurant/food reviews and local food event coverage
• Facilitated weekly staff meetings, collaborating with writers to develop article ideas and establish article timeline and deadlines
• Designed weekly print spreads using Adobe Indesign and Photoshop
• Managed On the Menu's Instagram account, increasing followers by 53% and achieving an average engagement rate of 12%Prev. Assistant Editor (January 2021 - December 2021)Skills: Leadership, AP Style, Project Management.

Santa Barbara, California, United States

• Pitched and wrote articles for the Daily Nexus News and On the Menu sections
• Facilitated informational interviews with students and UCSB faculty
• Analyzed social media food trends to then translate into accessible blog-style recipe articles and listicles
• Photographed food and edited food pictures according to On the Menu visual standards using Adobe Photoshop and LightroomSkills: Journalism, Photography, Newswriting

• Completed a three-month training on mindfulness, decisional balance, motivational interviewing, and value-based, SMART goal-setting
• Met weekly with a first-year students at UCSB to help identify areas of weakness and form a long-term study plan
• Listened to student concerns and refer them to appropriate campus resources for additional supportSkills: Communication, Leadership

• One of two undergraduate students selected by UCSB Communication Dept. faculty members to participate in research dissertation project focusing on the impact of online trolling behavior on the formation of occupational.
• Coded qualitative data on online driver forums using Atlas.Ti software
• Delivered main findings and trends in data during weekly team meetings
• Inputted coding disagreements on Excel
• Contributed to literature reviewSkills: Qualitative Research, Atlas.Ti, Excel

• Oversaw a team of 4 blog writers, editing articles for grammatical clarity and adherence to TWN's mission statement
• Led bi-monthly pitch meetings, helping blog writers flesh out article ideas and facilitating productive team dialogues
• Authored recap articles of all TWN-UCSB chapter events (i.e., speaker panels, workshops)
• Served as a member of TWN-UCSB's executive board, contributing ideas to increase chapter visibility and promote eventsSkills: Leadership, Copyediting, Copywriting, Project Management, Wordpress

• Worked cross-functionally with paid digital and organic social strategy consultants in the execution of an integrated growth marketing campaign for Monet, a VC-funded, start-up dating app, leading to its acquisition in.
• Spearheaded all Monet PR efforts, compiling a 30+ contact media list of reporters and sending 10+ pitch emails a week
• Collaborated with co-consultant to source and vet social media influencer partnerships, achieving a 40% response rateSkills: Media Relations/Monitoring, Pitching, Influencer Sourcing/Relations

Santa Barbara, California, United States

Founded in Santa Barbara in 2001, Oniracom is a proven partner for brands and organizations looking to cultivate and expand their audience. Jack Johnson, Santa Barbara Bowl, Warner Music, Topspin, Universal, SONOS – these top brands and many more trust us to produce authentic stories that rapidly increase brand growth and awareness. Skills: Account.

• Constructed UI/UX experiments (e.g., card-sorting, tree-testing) to advise in the creation of a research-backed intranet system for internal business stakeholders at Cisco
• Analyzed experiment results and conducted internal stakeholder interviews to finetune intranet system to best serve user needs
• Devised copy for the intranet system, working cross-functionally with digital team and designers to ensure that all information on the intranet prototypes is accurate and uniform in style and appearanceSkills: UI/UX.

University Of California, Santa Barbara

• Organized 4 marketing campaigns for annual RHA events, attracting a net total of nearly 10,000 attendees
• Spearheaded the publication of RHA’s newsletter, The Flush, distributing seven editions to over 6,000 UCSB students
• Implemented an events page and interactive office hours calendar on RHA’s website, driving web traffic rates up by 30%Skills: Social Media, Campaign Ideation, Graphic Design, Public Speaking, Web Design/Management

Bachelor'S Degree, Communication, Summa Cum Laude, Distinction In Major

Activities and Societies: Communication Senior Honors Thesis Program, Letters & Sciences Honors Program, Lambda Pi Eta, San Miguel.

Salutatorian