Michael Williams Email and Phone Number
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Classically trained expert consumer and customer loyalty professional with proven experience in full product lifecycle and segmentation experience; have worked with some of the world’s most recognized consumer packaged goods brands. Expertise achieved in strategic brand planning, customer acquisition programs, and customer retention programs (including CLV, frequency and loyalty programs). Hands-on experience gained in helping consumer-focused companies deliver more from their brand strategies and call centers via service-to-sales programs. Strong P&L analytical acumen and quantitative business skills: Customer Acquisitions Customer RetentionCRM Classic Pakaged Goods Marketing Advertising/PromotionsChannel Management Call Center Customer Relationship MgmtDirect Marketing Project Management Loyalty/Rewards Program Mgmt.Business DevelopmentSpecialties: Brand StrategyCredit ProductsCustomer Acquisition/Activation/RetentionLoyalty ProgramsPortfolio Management – Usage, Balance Build, Product Management Reactivation/ Winback
Allard Institute
View- Website:
- allardinstitute.com
- Employees:
- 6
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Executive ProducerCinema Alliance 2012 - PresentGreater Philadelphia AreaJust signed on as Executive Producer to Independent Film Company. We will start production on "JANE" in the fall of 2012. Written and directed by entrepreneur film maker Sean McKnight. It is scheduled for release in 2013.
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Marketing VolunteerGlen Foerd Estate Trust Jul 2011 - PresentPhiladelphaThis magnificent estate on the Delaware is currently being Rebranded and updated. Watch for exciting new development to occur!
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Expert Pracitioner: Marketing Spend OptimizationAllard Institute Jun 2011 - PresentGreater Philadelphia AreaAllard Institute is the world's biggest bank of Expert Practitioner Intellectual Capital available in an on-demand format (Business Acceleration Teams). Classically trained marketeer - expert direct/E-com marketing, acquisition, retention and loyalty rewards professional with proven marketing track record in full product life-cycle; have worked with some of the world’s most recognized brands. Core strengths include strategic direct marketing, tactical campaign management, brand planning, customer acquisition programs, retention tactics and loyalty rewards expertise. -
Business & Strategy Developer - Principal ConsultantM5Direct Jun 2000 - PresentBucks County, PaDirect Marketing Acquisition, Retention and Loyalty ProfessionalOptimize customer lifetime value and marketing expense across credit, loyalty, and all other promotional mechanisms* Provide consultative guidance to brands regarding offer and contact strategies* Promotion Management - Create and manage process to schedule and launch credit marketing and loyalty promotional messaging within all company placements, maximizing offer strategy * Coordinate Campaign/Creative/Production - Partner with creative resources to launch all credit marketing and loyalty collateral, analysis, reviewing competition, QA, and measuring results. * Multi-Channel Marketing - Optimize and rollout campaigns across all mediums; email, direct mail, Retail POS, Telemarketing, mobile, etc * Develop/manage KPIs and benchmarks to track strategic goals. * Management - partner with staff, internal partners, vendors and agencies to deliver strategic and financial results.Business Development by securing new customer revenue streams; increasing revenues, reducing attrition and improving profits. Skill sets include: direct marketing, channel marketing, acquisition/retention/frequency/loyalty programs, project management, advertising and communication collateral.Experienced in executing direct marketing and e-marketing programs, tactical planning and campaign management through analytics, segmentation programs and CRM (Customer Relationship Management).Representative clients: Visa Inc., Visa Europe, MasterCard, HSBC (Household and first direct), Emirates Bank NBD, Royal Bank of Scotland (RBS, NatWest, Tesco, Mint), Citizens Bank, Marks and Spencer, CitiSears/Citibank, CapitalOne, Charming Shoppes, RCCL, and Norwegian Cruise Lines, Estee Lauder, Tropicana Condomiums/FL
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Project Manager - ContractVisa, Visa-Europe Jul 2007 - Apr 2009Visa Europe and Visa International contracted services. Projects include first direct (HSBC), Emirates Airlines Visa Business Card (co-brand) and CapitalOne UK. Payment cards business specialist with industry experience leading key functions for credit card issuing, card portfolio management and merchant acquiring. Assignment was brokered through Knowledge Network International of London, UK
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Project Manager - ContractMastercard 2003 - 2006Portfolio Management working with Royal Bank of Scotland, Citi-Sears, Chase, GM MasterCard, CapitalOne and Citizens Bank. Also managed projects with Marks & Spencer, Tesco, Mint and NatWest. -
Product Development Manager - Hardwire - ContractCatalina Lighting 2002 - 2003Worked as a consultant. Managed product development for large lighting manufacturer including sourcing in the Far East. Brands include Westinghouse, Catalina, Tensor and Vision Max.
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PrincipalM5 Direct Llc 1995 - 2002Marketing and advertising consulting agency focused on direct marketing and teleservices. Clients include Citibank Mortgage, Estee Lauder, Winn-Dixie, America Online, MasterCard International, Cuisinarts, Conair, Kenroy Lighting, Hunter Lighting Group, International Consumer Brands, Key West Cosmetics and Fragrances, Key West Aloe and Jacques Pepin.
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Retention/Acquisition/Corporate Mortgages - Contract EmployeeCitimortgage, Inc Apr 1997 - Aug 2001Customer Acquisition and Activation:Completed "Welcome Kit" direct mail program for Citibank for acquisition of 25K customers from Northwest portfolio through cross-selling and up selling Citibank services, resulting in $100MM in new bank business services
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Management ConsultantMastercard Apr 1996 - Mar 1997-GoldCard Marketing Group. Brokered first co-brand initiative with T&E industry - Sheraton, for added rewards when using your MasterCard at their properties. Added +26% incremental sales.-Involved in MasterCard sports events and venues (golf, ie skating)- Worked on the groundwork launch of the "World" card including focus groups and concept testing- Ticketmaster/ MasterCard alliance groundwork -
Marketing ManagerGarrity Industries, Inc Nov 1992 - Jun 1995Flashlights and Lanterns (direct report to President) - 2 direct reportsPlanned corporate strategic planning, positioning, packaging, new product launches, licensing and re-launches increasing sales and distribution in new accounts by 130% and in Canada & Latin America by 240%
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Direct Marketing ConsultantCuisinart Aug 1993 - Jan 1994Put this company in the direct marketing/ e-commerce business by launching their first catalog.Turned Customer Service from a cost center to a profit center by generating sales, revenue and referrals. -
Director Sunglasses And Reading GlassesFoster Grant May 1989 - Sep 1992Managed budget, sales, marketing managers and staff for strategic brand plan development. Annual sales in excess of $70 MM. Profit and loss accountability. Reported directly to SVP Sales and Marketing
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Direct Marketing ManagerRemington Products Nov 1985 - May 1989Spearheaded corporate brand positioning, methodical development and expense-minded fulfillment of the direct market segment. Profit and loss responsibility. Direct report to President; increased sales from under $2 MM to excess of $15 MM. (Increase of 750%). Sourced merchandise in Europe and Far East. Reported to Victor K. Kiam, President
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Inventory PlanningRemigton Products Nov 1985 - May 1989Managed the Direct Marketing catalog merchandising anf fulfillment function. Bought major kitchenware and gourmet items from top vendors. Also bought gift, housewares, sporting goods, jewelry, stationary items. Sourced knives, cutlery, scissors, leather, men's products and Chinese jewelry
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Marketing Manager - Nail Color/ Nail Care/ Manicure ImplementsMaybelline Jun 1980 - Oct 1985Expanded nail products revenues from $10MM to $16MM through strategic brand planning and promotions. Launched the ManiCure nail color brand and Pearliest nail colors. Also launched the ManiCure nail care and expanded implements and cosmetic accessories.
Michael Williams Skills
Michael Williams Education Details
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NyuDirect Marketing -
Owens School Of Business -
University Of TennesseeMarketing And Management -
University Of TennesseeChemistry
Frequently Asked Questions about Michael Williams
What company does Michael Williams work for?
Michael Williams works for Allard Institute
What is Michael Williams's role at the current company?
Michael Williams's current role is Executive Producer at Cinema Alliance.
What is Michael Williams's email address?
Michael Williams's email address is mj****@****ail.com
What is Michael Williams's direct phone number?
Michael Williams's direct phone number is +178625*****
What schools did Michael Williams attend?
Michael Williams attended Nyu, Vanderbilt University, University Of Tennessee, University Of Tennessee.
What are some of Michael Williams's interests?
Michael Williams has interest in Baby Crib, The Complex And I Ski Maybell, New Publications, Two Plays.
What skills is Michael Williams known for?
Michael Williams has skills like Segmentation, Product Management, E Commerce, Direct Marketing, Marketing Management, Product Development, P&l Management, Credit Cards, Strategic Planning, Customer Acquisition, Strategic Partnerships, Advertising.
Who are Michael Williams's colleagues?
Michael Williams's colleagues are Michael Carroll, Susan Allard, Hejdu Morotsmango, Caleb Leisure.
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Michael Williams
Dallas-Fort Worth Metroplex1familylegacy.com -
4gmail.com, ddiworld.com, gaig.com, munichre.com
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Michael Williams
Seattle, Wa2utsouthwestern.edu, utsouthwestern.edu3 +121464XXXXX
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Michael Williams
Boston, Ma7enelgreenpower.com, gmail.com, gmail.com, examworks.com, cleanharbors.com, hotmail.com, yahoo.com20 +181352XXXXX
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Michael Williams
Greenville, Sc1us.michelin.com
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