Michael Williams

Michael Williams Email and Phone Number

Executive Producer at Cinema Alliance @ Allard Institute
berkeley, california, united states
Michael Williams's Location
Bucks County, Pennsylvania, United States, United States
Michael Williams's Contact Details
About Michael Williams

Classically trained expert consumer and customer loyalty professional with proven experience in full product lifecycle and segmentation experience; have worked with some of the world’s most recognized consumer packaged goods brands. Expertise achieved in strategic brand planning, customer acquisition programs, and customer retention programs (including CLV, frequency and loyalty programs). Hands-on experience gained in helping consumer-focused companies deliver more from their brand strategies and call centers via service-to-sales programs. Strong P&L analytical acumen and quantitative business skills: Customer Acquisitions Customer RetentionCRM Classic Pakaged Goods Marketing Advertising/PromotionsChannel Management Call Center Customer Relationship MgmtDirect Marketing Project Management Loyalty/Rewards Program Mgmt.Business DevelopmentSpecialties: Brand StrategyCredit ProductsCustomer Acquisition/Activation/RetentionLoyalty ProgramsPortfolio Management – Usage, Balance Build, Product Management Reactivation/ Winback

Michael Williams's Current Company Details
Allard Institute

Allard Institute

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Executive Producer at Cinema Alliance
berkeley, california, united states
Employees:
6
Michael Williams Work Experience Details
  • Cinema Alliance
    Executive Producer
    Cinema Alliance 2012 - Present
    Greater Philadelphia Area
    Just signed on as Executive Producer to Independent Film Company. We will start production on "JANE" in the fall of 2012. Written and directed by entrepreneur film maker Sean McKnight. It is scheduled for release in 2013.
  • Glen Foerd Estate Trust
    Marketing Volunteer
    Glen Foerd Estate Trust Jul 2011 - Present
    Philadelpha
    This magnificent estate on the Delaware is currently being Rebranded and updated. Watch for exciting new development to occur!
  • Allard Institute
    Expert Pracitioner: Marketing Spend Optimization
    Allard Institute Jun 2011 - Present
    Greater Philadelphia Area
    Allard Institute is the world's biggest bank of Expert Practitioner Intellectual Capital available in an on-demand format (Business Acceleration Teams). Classically trained marketeer - expert direct/E-com marketing, acquisition, retention and loyalty rewards professional with proven marketing track record in full product life-cycle; have worked with some of the world’s most recognized brands. Core strengths include strategic direct marketing, tactical campaign management, brand planning, customer acquisition programs, retention tactics and loyalty rewards expertise.
  • M5Direct
    Business & Strategy Developer - Principal Consultant
    M5Direct Jun 2000 - Present
    Bucks County, Pa
    Direct Marketing Acquisition, Retention and Loyalty ProfessionalOptimize customer lifetime value and marketing expense across credit, loyalty, and all other promotional mechanisms* Provide consultative guidance to brands regarding offer and contact strategies* Promotion Management - Create and manage process to schedule and launch credit marketing and loyalty promotional messaging within all company placements, maximizing offer strategy * Coordinate Campaign/Creative/Production - Partner with creative resources to launch all credit marketing and loyalty collateral, analysis, reviewing competition, QA, and measuring results. * Multi-Channel Marketing - Optimize and rollout campaigns across all mediums; email, direct mail, Retail POS, Telemarketing, mobile, etc * Develop/manage KPIs and benchmarks to track strategic goals. * Management - partner with staff, internal partners, vendors and agencies to deliver strategic and financial results.Business Development by securing new customer revenue streams; increasing revenues, reducing attrition and improving profits. Skill sets include: direct marketing, channel marketing, acquisition/retention/frequency/loyalty programs, project management, advertising and communication collateral.Experienced in executing direct marketing and e-marketing programs, tactical planning and campaign management through analytics, segmentation programs and CRM (Customer Relationship Management).Representative clients: Visa Inc., Visa Europe, MasterCard, HSBC (Household and first direct), Emirates Bank NBD, Royal Bank of Scotland (RBS, NatWest, Tesco, Mint), Citizens Bank, Marks and Spencer, CitiSears/Citibank, CapitalOne, Charming Shoppes, RCCL, and Norwegian Cruise Lines, Estee Lauder, Tropicana Condomiums/FL
  • Visa, Visa-Europe
    Project Manager - Contract
    Visa, Visa-Europe Jul 2007 - Apr 2009
    Visa Europe and Visa International contracted services. Projects include first direct (HSBC), Emirates Airlines Visa Business Card (co-brand) and CapitalOne UK. Payment cards business specialist with industry experience leading key functions for credit card issuing, card portfolio management and merchant acquiring. Assignment was brokered through Knowledge Network International of London, UK
  • Mastercard
    Project Manager - Contract
    Mastercard 2003 - 2006
    Portfolio Management working with Royal Bank of Scotland, Citi-Sears, Chase, GM MasterCard, CapitalOne and Citizens Bank. Also managed projects with Marks & Spencer, Tesco, Mint and NatWest.
  • Catalina Lighting
    Product Development Manager - Hardwire - Contract
    Catalina Lighting 2002 - 2003
    Worked as a consultant. Managed product development for large lighting manufacturer including sourcing in the Far East. Brands include Westinghouse, Catalina, Tensor and Vision Max.
  • M5 Direct Llc
    Principal
    M5 Direct Llc 1995 - 2002
    Marketing and advertising consulting agency focused on direct marketing and teleservices. Clients include Citibank Mortgage, Estee Lauder, Winn-Dixie, America Online, MasterCard International, Cuisinarts, Conair, Kenroy Lighting, Hunter Lighting Group, International Consumer Brands, Key West Cosmetics and Fragrances, Key West Aloe and Jacques Pepin.
  • Citimortgage, Inc
    Retention/Acquisition/Corporate Mortgages - Contract Employee
    Citimortgage, Inc Apr 1997 - Aug 2001
    Customer Acquisition and Activation:Completed "Welcome Kit" direct mail program for Citibank for acquisition of 25K customers from Northwest portfolio through cross-selling and up selling Citibank services, resulting in $100MM in new bank business services
  • Mastercard
    Management Consultant
    Mastercard Apr 1996 - Mar 1997
    -GoldCard Marketing Group. Brokered first co-brand initiative with T&E industry - Sheraton, for added rewards when using your MasterCard at their properties. Added +26% incremental sales.-Involved in MasterCard sports events and venues (golf, ie skating)- Worked on the groundwork launch of the "World" card including focus groups and concept testing- Ticketmaster/ MasterCard alliance groundwork
  • Garrity Industries, Inc
    Marketing Manager
    Garrity Industries, Inc Nov 1992 - Jun 1995
    Flashlights and Lanterns (direct report to President) - 2 direct reportsPlanned corporate strategic planning, positioning, packaging, new product launches, licensing and re-launches increasing sales and distribution in new accounts by 130% and in Canada & Latin America by 240%
  • Cuisinart
    Direct Marketing Consultant
    Cuisinart Aug 1993 - Jan 1994
    Put this company in the direct marketing/ e-commerce business by launching their first catalog.Turned Customer Service from a cost center to a profit center by generating sales, revenue and referrals.
  • Foster Grant
    Director Sunglasses And Reading Glasses
    Foster Grant May 1989 - Sep 1992
    Managed budget, sales, marketing managers and staff for strategic brand plan development. Annual sales in excess of $70 MM. Profit and loss accountability. Reported directly to SVP Sales and Marketing
  • Remington Products
    Direct Marketing Manager
    Remington Products Nov 1985 - May 1989
    Spearheaded corporate brand positioning, methodical development and expense-minded fulfillment of the direct market segment. Profit and loss responsibility. Direct report to President; increased sales from under $2 MM to excess of $15 MM. (Increase of 750%). Sourced merchandise in Europe and Far East. Reported to Victor K. Kiam, President
  • Remigton Products
    Inventory Planning
    Remigton Products Nov 1985 - May 1989
    Managed the Direct Marketing catalog merchandising anf fulfillment function. Bought major kitchenware and gourmet items from top vendors. Also bought gift, housewares, sporting goods, jewelry, stationary items. Sourced knives, cutlery, scissors, leather, men's products and Chinese jewelry
  • Maybelline
    Marketing Manager - Nail Color/ Nail Care/ Manicure Implements
    Maybelline Jun 1980 - Oct 1985
    Expanded nail products revenues from $10MM to $16MM through strategic brand planning and promotions. Launched the ManiCure nail color brand and Pearliest nail colors. Also launched the ManiCure nail care and expanded implements and cosmetic accessories.

Michael Williams Skills

Segmentation Product Management E Commerce Direct Marketing Marketing Management Product Development P&l Management Credit Cards Strategic Planning Customer Acquisition Strategic Partnerships Advertising Marketing Strategy Competitive Analysis Business Strategy Sales Management Cross Functional Team Leadership Loyalty Programs Customer Retention Retail Vendor Management B2b Marketing Database Marketing Brand Development Marketing Communications Fmcg Key Account Management Loyalty Marketing Product Marketing Market Planning Digital Marketing Integrated Marketing Direct Mail Business Planning Brand Architecture New Business Development Strategic Thinking B2b Product Launch Brand Communication Customer Loyalty P&l Customer Relations Team Leadership Credit Derivatives Channel Management Call Center Budget Management Vendor Relations Strategy Development

Michael Williams Education Details

  • Nyu
    Nyu
    Direct Marketing
  • Vanderbilt University
    Owens School Of Business
  • University Of Tennessee
    University Of Tennessee
    Marketing And Management
  • University Of Tennessee
    University Of Tennessee
    Chemistry

Frequently Asked Questions about Michael Williams

What company does Michael Williams work for?

Michael Williams works for Allard Institute

What is Michael Williams's role at the current company?

Michael Williams's current role is Executive Producer at Cinema Alliance.

What is Michael Williams's email address?

Michael Williams's email address is mj****@****ail.com

What is Michael Williams's direct phone number?

Michael Williams's direct phone number is +178625*****

What schools did Michael Williams attend?

Michael Williams attended Nyu, Vanderbilt University, University Of Tennessee, University Of Tennessee.

What are some of Michael Williams's interests?

Michael Williams has interest in Baby Crib, The Complex And I Ski Maybell, New Publications, Two Plays.

What skills is Michael Williams known for?

Michael Williams has skills like Segmentation, Product Management, E Commerce, Direct Marketing, Marketing Management, Product Development, P&l Management, Credit Cards, Strategic Planning, Customer Acquisition, Strategic Partnerships, Advertising.

Who are Michael Williams's colleagues?

Michael Williams's colleagues are Michael Carroll, Susan Allard, Hejdu Morotsmango, Caleb Leisure.

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