Michelle Hunter Email & Phone Number

Pleasanton, California, Us

San Francisco, California, Us

- Drove a 325% increase in Total ARR (H1 2024 vs. FY 2023) through tailored product demos with storytelling, leading PoC engagements, and technical consultations - Established and lead an ongoing "Sharing is Caring" initiative, promoting proactive content sharing within the Solution Engineering team - Improved employee sentiment in the Solution Engineering team by leading focus groups, presenting findings, and proposing solutions to leadership - Contributed to a cross-functional project delivering GTM and PS enablement to improve confidence and win-rates against a major competitor- Lead bi-monthly meetings with the Regional Sales Director, delivering actionable insights for enhanced sales team performance

Ny, New York, Us

Zoomin helps companies manage their technical content — such as user guides, manuals and community discussions — and attempts to create a better customer experience for those looking for information on how to use tools and software. As a Solutions Consultant, I:- Coupled product expertise with a strong sales acumen to proactively and accurately identify prospect pain and decision criteria resulting in defining the appropriate solution and optimal sales strategy- Translated product features into business outcomes based upon a value framework- Owned and confidently delivered custom presentations, product demonstrations, discovery sessions and proofs of concepts of Zoomin’s solution to Directors, VPs and C-level executives to secure the technical win- Ran the Proof of Concept (POC) process for accounts which included: aligning on success criteria, working with internal team on timelines and testing, delivering live POC presentations and creating videos assets to reach additional stakeholders- Assisted in training new SC team hires, and other Sales team members- Built strategy and processes to scale activities- Drove the Zoomin product roadmap forward by sharing product feedback and new requirements from the field back to our product management team

Pleasanton, California, Us

Medallia is the industry leader in Customer Experience Management.Founded in 2001, the company is trusted by the world’s leading brands including Verizon, Nordstrom, Macy’s, Sephora, Honeywell, Wells Fargo, Sony, Four Seasons, Sodexo, and GE Healthcare.Medallia’s Software-as-a-Service (SaaS) application enables companies to capture customer feedback across Web, social, mobile, and contact center channels, understand it in real-time, and take action everywhere — from the C-suite to the frontline — to improve the customer experience (CX) and create experiences customers love.- Worked closely with the Sales team and clients to demonstrate customized solutions that seamlessly delivered insights derived from capturing customer and employee feedback across respective lifecycles- Actively understood business goals and challenges and worked with Sales Directors to put a business case together on how our solution will enable them to achieve their business objectives- Accurately scope solution set, validate with client and share account background with professional services teams for a smooth transition from pre- to post-sales- Selected for President's Club in recognition for revenue achievements in 2016, 2019, 2020, 2021

Pleasanton, California, Us

Nuremberg, Bavaria, De

- Completed GfK's pilot Data Visualization Vanguard program which included weekly meetings with the VP of the Data Visualization.- Worked with Research Director and SRD to design projects around our key driver analysis (KDA) model using a loyalty score, NPS or other client KPI to identify areas of focus as well as customer segmentation.- Participated in designing Voice of the Customer (VOC) studies with research team and programmers to create an instant feedback portal for clients.- Developed client-ready customer loyalty/satisfaction project specific documents for our tracking studies including but not limited to proposals, statement of work (SOW), confirmation letters, new initiative process flow, memos when challenges arise, etc.- Maintained an efficient project P&L so there are no surprises and projects continue to remain profitable - Engaged in team opportunities to introduce, enhance, and create new ways of building a story for the client through reports, data mining using SPSS and data visualizations- Created and implement quality assurance (QA) procedures- Funneled multiple projects through all of the phases of implementation (study design, data collection, tabulation, analyze, etc.), including;o Involvement in the kick-off and study design phase.o Build the questionnaire and/or revising existing questionnaires to meet evolving project needs.o Supervise data collection.o Consult the client on the specifics of tabulation.o Manage/secure resources for smooth report delivery from start to finish for all client deliverables. o Throughout the project, keep all members of the project team (account executive, research team, Ops, Marketing Sciences, analyst) apprised of any updates or changes to the project and/or timing.o Ensure that the project remains on schedule by continually monitoring its progress through the project cycle.o Alert research director and sr. research director of any problems that arise.

Nuremberg, Bavaria, De

Each year at GfK, Michelle has been the recipient of numerous interdepartmental team awards for projects that achieved: Flawless Delivery, Best Use of Technology, Client Delight, Most Profitable, Client Development, Best Fact based Consulting & Best Report. Michelle is always eager to learn and is able to identify opportunities to apply time and cost efficient strategies to the tasks at hand. Michelle has supported clients’ analytic needs using a variety of tools including SPSS software and successfully handles the demands of report automation with E-Tabs software.- Collaborate with Research Director to develop and implement quantitative research initiatives for domestic and global projects- Develop, organize & execute activity for over 6 simultaneous projects against tight deliverable deadlines- Manage project P&L across Research and Operational teams throughout project lifecycle- Ensure project quotas are met in a timely manner and sample is used efficiently- Lead the generation of hundreds of client reports using E-Tabs- Evaluate project successes with team to improve project flow and quality assurance- Run ad hoc data mining requests for Director and clients using Excel Pivot Tables and SPSS- Provide easy-to-read field updates to clients on a weekly basis- Coordinate with analyst to prepare client reports and to write analytical and progress reportsDetail:- Excellent analytical and critical thinking /reasoning skills- Translate research data into actionable information- Experience working with clients in the Financial, Retail, Non-Profit, Healthcare and Automotive sectors- Capable of meeting tight deadlines and prioritizing workload- Train colleagues in new software tools and techniques- Able to multi-task/manage multiple projects efficiently- Ability to communicating meaningful insights- Strong interpersonal, presentation, vendor management and business partner relationship management skills

Nuremberg, Bavaria, De

• Effectively communicated and managed external relationships with clients and vendors. • Checked questionnaire draft and provided feedback and recommendations on improvements to client. • Tested programmed questionnaire for accuracy in both content and programming logic. • Checked for accuracy and consistency in all deliverables.• Coordinated report number checking and proofing between the team assistant, the report writer, the research director, the account manager, and the number checker.• Interacted directly with Director level and Analyst level client contacts on a weekly basis in order to fulfill any ad-hoc requests and to get clarification on any issues so the project can run smoothly.• Prepared the project timeline and coordinates with data collection, tabulation, coding, etc to ensure that the project gets delivered on time.

• Implementing training programs for client-side marketers• Designing collateral marketing materials for companies interested in ANA’s course portfolio • Managing development and logistics for various training programs conducted across the U.S.• Developing and assessing the effectiveness of course content though online evaluations• Continually updating course materials with relevant marketing insights, best practices and case studies

• Actively supported team to develop marketing intellectual capital• Coordinated nearly 100 committee meetings in New York and across the U.S.• Handled the development, fielding and presentation of surveys on numerous marketing topics• Managed day-to-day activities of ANA’s annual Marketing Excellence Awards from initial call for entries to the flow of the live awards show

• Managed publications division including: content development, project management, marketing, sales and P&L• Increased net margin 38% by improving customer relations, utilizing targeted email campaigns, and reducing cost of goods • Managed development and distribution of industry benchmarks and best practices• Undertook analysis of companywide email practices and provided recommendations to improve efficiency• Initiated development of a template used for both comprehensive year end reporting and marketing planning• Developed and initiated a cost of goods analysis project that convinced senior management to outsource book production

Followed up with licensing and entertainment professionals to make sure their contact information was accurate for our annually published source book.

Ms, Marketing

Bs, Marketing / Management And Organizational Behavior