Mladen Lukić Email & Phone Number

Zagreb, Croatia

Belgrade, Serbia

- Build, plan and implement the overall digital marketing strategy- Organize and lead Digital marketing team, motivate team to achieve goals- Manage and oversee different digital marketing channels, measure ROI and KPIs- Responsibility for Technical infrastructure for the ecommerce & eRetail marketing operation across Adriatic region- Oversee all Samsung eRetail & ecommerce platforms- Manage ongoing communication with regional partners (carriers & retailers)- Prepare and manage digital marketing budget- Oversee all the company's social media accounts- Monitor regional CRM activities - direct messaging and campaigns, and Loyalty activities - Samsung - - Members application and other projects- Runs internal video production team (IML) in order to maximize the efficiency of resources and create local video content for the regional purposes, reports IML’s activities and results- Track SEO, Analytics, eCommerce data an make complex analysis of DotCom / eShop / eSIS performance, anticipate sales performance trends - Research competition, investigate benchmarks and provide suggestions for improvement- Build digital marketing roadmap and manage all digital marketing channels- Forecast sales performance trends and act proactively to increase our market segment- Stay up-to-date with digital technology developments

Belgrade, Serbia

- Drive efficiently content and user experience to optimize Samsung brand experience and drive conversion to sales- Manage a Website team & process and work collaboratively with Digital & Marketing team- Lead and coordinate website Shared service for Adriatic region- Onsite & offsite content administration, SEO for the whole region- Assess and put in place tools to support ongoing optimization and asset management- Utilize all digital and offline channels in order to improve the overall Samsung.com performance- Drive improved quality traffic owned and paid digital campaigns to increase conversion to sales- Work on performance analytics to understand current traffic and conversion funnel performance- Lead marketing promotions and communication in accordance with digital marketing strategy and programs- Monitor web traffic, performance and capacity to identify, prevent and resolve issues- Report on a regular basis to Head of Digital- Analize data to learn how users interact with websites- Manage & Administrate digital budgets, estimate monthly costs and reconcile discrepancies (SAP)- Market and present web/digital strategies to diverse audiences, manage multiple projects- Deliver the best user experiences in the most technically efficient manner- Manage company WebCMS, working with developers- Conduct content audits to identify gaps and redundancies in the site content- Create and implement content schedules for shared service to produce or update content- Develop, implement and maintenance infrastructure and software utilized for the organization's website.- Coordinates with stakeholders to ensure that the site provides content and functionality that meet the business needs of the organization.- Work at a regional level and effectively communicate with global and local, internal and external stakeholders

Novi Sad, Serbia

- Researching and identifying customer pain points through market research and customer questionnaires- Defining and implementing a content marketing strategy that delivers our value proposition to the target audience - planning and researching topics, setting up an editorial calendar, defining editorial guidelines- Coordinating a team responsible for the entire content life cycle - from gathering potential ideas to promotional activities- Designing and optimizing the tone & voice and style guide for the ActiveCollab brand - making sure that all written and spoken content on all touch points meets the established guidelines- Storyboarding and copywriting for the new ActiveCollab website (live from Jan 10, 2019)- Creating, maintaining and optimizing the content for all website pages - Demand generation - Lead generation - Conversion rate optimization - improving the performance of all relevant metrics on the entire ActiveCollab website- Creating hypotheses for multivariate testing on the website based on the metrics provided by the user acquisition team- Completely rewriting the ad copy for all platforms (search & display ads, native ads, social ads, etc.) that fits the overall tone & voice and style guide of the ActiveCollab brand- Creating content for marketing automatization - newsletter, drip campaigns, onboarding campaigns, product updates - Creating sales enablement content for the customer care team - communication guidelines, proactive email campaigns, content for customer onboarding and upselling- Creating hypotheses for multivariate testing of marketing automatization by analyzing the app usage statistics and other relevant business metrics- Working with the product team to improve the UX copy and boost customer onboarding and retention - Handling the negotiations, deadlines, and hand-offs for many third-party subcontractors we employed for many different services

Novi Sad, Serbia

- Link building campaigns for multiple clients- Link prospecting- Content research- Blogger outreach- Competitor analysis

Novi Sad, Serbia

Novi Sad, Serbia

Novi Sad, Serbia

- Proofreading individual articles- Assigning workload for team members- Task management & time tracking

Novi Sad