Melissa Limgenco Email & Phone Number

Remote

Remote

Greater New York City Area

- Established and delivered the business strategy document for the Hosting & Data Center Services (HDCS) group within Credit Suisse's Group CTO. - Along with the global communications strategy for the HDCS department, delivered the marketing and communications strategy for Credit Suisse’s cloud enablement program, the bank’s top priority IT program. - Leveraged all available marketing and communications channels to highlight HDCS’ capabilities and positive impact to the bank. - Managed all departmental communications working in coordination with other GCTO Chiefs of Staff and communications team leads. Coordinated and facilitated HDCS management committee meetings and related events.

- Coordinated planning and execution of direct response television and print plans for a wide range of accounts from traditional direct / metric focused to brand focused accounts.- Partnered with account and internal teams to ensure seamless plan executions and to ensure client objectives are met. - Oversaw development and training of 2 Junior Planners and 1 Senior Planner.

Greater New York City Area

- Oversaw and coordinated strategy, tactical development and execution of multi-media channel plans including direct response television, radio, digital (display & SEM), direct mail, email, print and OOH tactics for 2 results-driven clients. - Supervised and managed development of a Strategy Supervisor and Analyst.

- Developed, presented and executed television, print, and radio media plans based on marketing objectives.- Fostered good working relationships with buying, brand, and finance teams. - Managed 2 Junior Planners and 1 Senior Planner.

- Managed media plans utilizing digital, television and print media on dynamic and challenging accounts.- Negotiated rates and added value opportunities with vendors.- Analyzed, monitored, measured, and resented media results to clients on a weekly and monthly basis.