Mike Singer Email & Phone Number

Bozeman, Montana, Us

Strategic marketing, branding, copywriting, organizational positioning, communications campaigns for wide range of clients, including:FEDERAL GOVERNMENT--U.S. Department of Transportation, Federal Railroad Administration (six-year engagement as Federal contractor)--U.S. General Services Administration, Federal Acquisition Service (three-year engagement as Federal contractor)--U.S. Department of Health and Human Services, Office of Minority HealthTRADE ASSOCIATIONS--American Association of Retired Persons--American Bankers Association--American Institute of Architects--American Society of Curriculum and Training Development--American Society of Landscape Architects--American Speech Language and Hearing Association Foundation--National Association of Foreign Student Advisors--National Office Products Association--National Rural Electric Cooperative AssociationCORPORATE--British Tourist Authority--Chevy Chase Trust--Consumers United Insurance Company--Hanley Wood Media, Inc.--Lincoln National Life Insurance Company--Minnesota Mutual Life Insurance Company--Phillips Publishing--Washington Kiplinger Editors--Washington Management ServicesNONPROFIT--Enterprise Community Partners, Inc.--SourceAmerica

Washington, District Of Columbia, Us

Provided corporate-wide communications planning, project management, and brand/marketing promotion initiatives. Developed budgets, strategy/creative briefs, project metrics. Planned and developed online, interactive, and print marketing and advertising campaigns. Developed design and editorial standards, online Brand Center, corporate naming guidelines, and integrated consumer and business-to-business marketing campaigns.

Directed marketing and public relations initiatives. Provided counseling and strategic planning for membership development, book/video sales, conventions, seminars, public affairs. Served as spokesperson and developed media outreach campaigns. Managed staff of four and $1.5 annual budget.

Washington, Dc, Us

Developed marketing plans and oversaw creative, scheduling, production, and distribution of direct marketing, promotion, and sales collateral materials. Allocated $1.6 million annual budget to generate more than $14 million in annual revenue from books, conferences, seminars, software programs. Managed staff of seven, including marketing account managers and advertising sales staff.

Planned, created, and implemented direct-response advertising programs for automobile, homeowners, and personal liability insurance products. Coordinated projects with ad agencies, graphic designers, list brokers, mail houses, other outside vendors. Established copy/creative test formats, implemented tests, analyzed results.

B.A. With Honors, English

M.A., Marketing

Certificate, Program In Interactive Media/Web Development