Managed and produced content on compliance, corporate ethics, governance, ESG, and organizational climate topics.Standardized the tone of voice for both internal and external communications.Reviewed and authored institutional texts, announcements, and newsletters.Planned and executed inbound marketing and branded content campaigns to drive lead generation and engagement.Contributed to integrated campaign strategies and product launches (go-to-market).Created and managed… Show more Managed and produced content on compliance, corporate ethics, governance, ESG, and organizational climate topics.Standardized the tone of voice for both internal and external communications.Reviewed and authored institutional texts, announcements, and newsletters.Planned and executed inbound marketing and branded content campaigns to drive lead generation and engagement.Contributed to integrated campaign strategies and product launches (go-to-market).Created and managed multiformat content: blog posts, e-books, whitepapers, and e-mail marketing campaigns.Developed and maintained editorial calendars for social media and blog platforms.Conducted content performance analysis and implemented data-driven optimizations.Collaborated with multinational teams to design and execute global communication strategies (Ouvidor Digital + WhistleOn).Interfaced with key departments, including Sales, Product, HR, and Customer Success, to align messaging and goals.Achieved a 161% increase in social media followers over two years through targeted campaigns.Published over 75 articles, generating 10,000+ monthly blog views.Launched and managed the Ouvidor Digital Community, engaging over 700 compliance and HR professionals.Compiled, ghostwrote, and edited the e-books “Compliance Officer’s Manual” and “Betting Regulation in Brazil,” achieving 700+ organic downloads.Conducted company-wide training on "Writing Tips" to enhance written communication skills across teams.Ghostwrote LinkedIn posts for company executives, boosting their professional visibility and influence.Supported the training and professional development of the marketing intern.Assisted in designing and implementing Employer Branding and organizational culture initiatives. Show less

WhistleOn is the international brand of Ouvidor Digital, based in Lisbon.Developed communication and content strategies targeting European and LATAM audiences.Created, translated, and adapted blog and social media content in line with the global strategy.Produced content campaigns focused on compliance, ethics, and governance, addressing industry-specific needs.Collaborated with the Portugal-based team to execute engagement initiatives.Ensured consistency and cohesion in… Show more WhistleOn is the international brand of Ouvidor Digital, based in Lisbon.Developed communication and content strategies targeting European and LATAM audiences.Created, translated, and adapted blog and social media content in line with the global strategy.Produced content campaigns focused on compliance, ethics, and governance, addressing industry-specific needs.Collaborated with the Portugal-based team to execute engagement initiatives.Ensured consistency and cohesion in tone of voice and messaging between the Ouvidor Digital and WhistleOn brands, reinforcing a unified identity. Show less

Strategic communication planning.Developed informative materials in collaboration with the art direction team to support team members with technology challenges.Produced and reviewed institutional and informational texts for blogs, social media, press outlets, and internal audiences.Created press releases, video scripts, and materials for interviews and official announcements, ensuring consistency in messaging.Crafted content on topics such as politics, the environment, human… Show more Strategic communication planning.Developed informative materials in collaboration with the art direction team to support team members with technology challenges.Produced and reviewed institutional and informational texts for blogs, social media, press outlets, and internal audiences.Created press releases, video scripts, and materials for interviews and official announcements, ensuring consistency in messaging.Crafted content on topics such as politics, the environment, human rights, and social protection to promote awareness and advocacy.Ghostwrote opinion articles to shape public image and strategic messaging for key stakeholders.Contributed to a free legal assistance campaign in partnership with the NGO Rede Brasileira de Renda Básica, benefiting over 800 citizens in Rio Grande do Sul. Show less

Edited videos in English, Portuguese, and Spanish, ensuring high-quality output tailored to diverse audiences.Established editing standards for YouTube videos across all three languages, aligning with the brand’s visual and content guidelines.Trained and mentored new video editors, enhancing team skills and ensuring consistency in video production processes.

Revisão e preparação de textos acadêmicos, publicitários, informativos e institucionais em português e inglês.Adequação gramatical e estilística de textos em português, incluindo correção de materiais escritos por estrangeiros.Análise e otimização de conteúdos para melhorar a coesão textual e adequação ao público-alvo.

Redação de conteúdos publicitários e institucionais.Planejamento e criação de conteúdo mensal para redes sociais, blogs e materiais offline.Padronização do tom de voz das marcas para alinhamento com estratégias de comunicação.Revisão de textos e materiais gráficos produzidos pela agência.Desenvolvimento de conteúdos para newsletters, artigos de blog e materiais internos, com foco em inbound marketing e engajamento.

Cobertura bilíngue de eventos de grande porte (Expoarroz Tech 2019 e 27ª Fenadoce).Recepção e entrevistas com autoridades visitantes, incluindo embaixadores de países africanos e políticos locais.Produção de 30+ press releases diários sobre visitas, palestras e cursos durante os eventos.Criação de conteúdos informativos para divulgação e promoção das feiras.

Planejamento e produção de conteúdo para redes sociais em colaboração com a equipe de direção de arte.Liderança na criação de estratégias de conteúdo para clientes de diversos setores e portes.Padronização do tom de voz das marcas, alinhando-se aos objetivos e especificidades de cada cliente.Revisão de textos e materiais gráficos, garantindo qualidade e consistência na comunicação.

Atuação na TV Câmara Pelotas, com foco em assessoria de comunicação política e produção de projetos inovadores.Desempenho como âncora de jornal ao vivo diário.Criação e produção do "Programa Educação", destacando projetos e desafios de escolas locais.Desenvolvimento do programa "Aprenda com a Gente", com dicas de língua portuguesa e explicações do Novo Acordo Ortográfico.Criação e gestão dos perfis das redes sociais da TV Câmara, ampliando a visibilidade… Show more Atuação na TV Câmara Pelotas, com foco em assessoria de comunicação política e produção de projetos inovadores.Desempenho como âncora de jornal ao vivo diário.Criação e produção do "Programa Educação", destacando projetos e desafios de escolas locais.Desenvolvimento do programa "Aprenda com a Gente", com dicas de língua portuguesa e explicações do Novo Acordo Ortográfico.Criação e gestão dos perfis das redes sociais da TV Câmara, ampliando a visibilidade institucional.Primeira repórter a realizar transmissão ao vivo diretamente do plenário da TV Câmara.Treinamento e orientação de novos estagiários. Show less