Michael B. Mersha Email & Phone Number

Chelmsford, Massachusetts, United States

• Coordinate with internal and external teams to manage, develop and execute multi-channel demand generation and ABM programs that drive pipeline and revenue.

Norwalk, Connecticut, United States

Utilize HubSpot MarketingHub and SalesHub platforms to help nurture e-commerce merchant engagements, grow subscriber base, identify personas and prospects for potential sponsorship sales as well as industry players and potential speakers for virtual and in-person events.• Manage and maintain CNP websites, including virtual events, awards programs, landing pages, automation, social listening and overall engagement to nurture brand reputation as a thought leader in the industry with a growing subscriber base focused on e-commerce fraud and payments.• Create relevant content and repackage existing content into downloadable PDF how-to guides and infographics to achieve lead nurturing and thought leadership goals.• Oversee progressive profiling of subscribers to develop detailed personas and achieve intelligence beyond name, job title, email and company on over 65% of subscriber base.• Serve as point person to ensure fulfillment of all CNP digital sponsorship sales and identify prospects for future sponsorship opportunities.• Manage the CNP Awards program from initial promotion and nominations through customer voting program, judges’ entries and virtual events to announce winners.• Utilize data analytics to track engagements, growth and campaigns for success.

Remote

Develop brand identity in terms of design and reputation for relevant content and collaborate with the marketing team on innovative inbound marketing campaigns via the HubSpot portal, including digital media, email, marketing/sales automation, progressive profiling, SEO/ SEM, and social engagement.• Grew subscriptions by over 15-20% year-over-year and helped build Card Not Present publication and CNP Expo conference brands for founders to sell to RX Global.• Produced CNP Report, a weekly email newsletter on a strict deadline. • Conceptualized, designed and maintained branding and content across CNP websites, HTML emails, the CNP Report newsletter, white papers, featured articles, surveys, banner ads, conference printed materials and sales support documents.• Designed and deployed a mobile app for in-person conferences.• Incorporated SEO/SEM best practices and inbound marketing methodologies into website, newsletter, landing pages and web-ready images.• Managed social networks and scheduled regular postings to promote CNP content.

Andover, Ma And Burlington, Ma

Worked with executive team, senior managers and program directors to create online and offline marketing collateral while maintaining and evolving a consistent, cohesive design and content standard. The scope of work included; email (sales, newsletters and invitations), direct mail, web and interface design, online and offline advertisements, signage and events materials.• Updated and augmented RealSchool’s existing website as well as designed and implemented future web-based platforms and workflows, including facebook, blogs and other forms of social media.• Managed vendor/supplier relationships and resources, as needed.• Guided program directors to explore unique ways of solving business challenges.• Served as a vocal advocate for the importance and value of effective visual design and precise, effective messaging.• Conceptualized and created intuitive, engaging and brand-consistent user interfaces, taking into consideration the cultural experience of participating in the Real School community.

Woburn, Ma

Manage the art/prepress department to ensure high quality production from 6 color digital and screen screen presses with strict adherence to tight prepress and delivery deadlines, resulting in increased market share and numerous repeat customers.• Produced various marketing collateral for internal and external customers that resulted in increased market presence and revenue (products included; tradeshow booths, signage, brochures, sell-sheets, die-cut packaging, eNewsletters, personalized direct mail, web banners, eBooks and multimedia).• Designed varied websites (services: conceptualization, design, navigation, CSS and HTML coding, writing copy, content development, keywords, meta tags and SEO).• Developed new branding concepts for corporate identities, logos, stationary, etc.• Trained prepress production staff to preflight client-supplied designs and maintain consistent quality and color across multiple substrates and print methods.• Managed vendor relationships to ensure color accuracy and overall print quality.• Originated non-traditional prepress solutions for difficult color reproductions.• Created custom die-cut packaging and developed print production templates.

Waltham, Ma

• Developed information systems to measure agent performance and set goals for improvement, resulting in increased customer retention• Maintained Kronos Software to help manage supervision, scheduling and payroll• Implemented a commission structure for up-selling home delivery subscriptions• Staffed, scheduled, trained and coached a diverse group of part-time and full-time agents to meet measurable individual and department goals• Generated new processes to increase the efficiency of interdepartmental communication and help ensure higher customer satisfaction• Served as a liaison to internal departments on behalf of customers