Michelle Power Email & Phone Number

Vancouver, British Columbia, Canada

My role includes:- Market Problem Identification: Spearheading the discovery of critical issues within our market and distributing insights to our teams.- Market Definition: Contributing to defining our target markets and sharing knowledge with our teams.- Use Cases/User Stories: Leading the development of narratives illustrating how our solutions address market needs.- Competitive Intelligence: Monitoring competitors' activities to inform our strategies.- Product… Show more My role includes:- Market Problem Identification: Spearheading the discovery of critical issues within our market and distributing insights to our teams.- Market Definition: Contributing to defining our target markets and sharing knowledge with our teams.- Use Cases/User Stories: Leading the development of narratives illustrating how our solutions address market needs.- Competitive Intelligence: Monitoring competitors' activities to inform our strategies.- Product Release Updates: Managing the communication of new product releases and updates.- Product Positioning: Ensuring our products are strategically positioned in the market.- Team Management: Overseeing the product marketing team to ensure cohesion and effective execution.I also serve as the domain expert in shared services, ensuring that our products meet the evolving needs of our customers throughout their lifecycle. Show less

New York, New York, United States

Responsible for coordinating and executing marketing strategies primarily focusing on North America's public sector organizations. Scope of responsibilities:- Generate new leads through events and other critical targeted outbound campaigns.- Work closely with SEM/SEO team to develop content and keyword strategies.- Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.- Optimize campaigns for ROI to meet pipeline… Show more Responsible for coordinating and executing marketing strategies primarily focusing on North America's public sector organizations. Scope of responsibilities:- Generate new leads through events and other critical targeted outbound campaigns.- Work closely with SEM/SEO team to develop content and keyword strategies.- Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.- Optimize campaigns for ROI to meet pipeline contribution targets.- Reporting in Marketo, Salesforce, Domo and other tools Show less

Kamloops, British Columbia, Canada

The Diligent family of solutions helps people in the public sector with limited resources and time excel at serving citizens. Known and trusted as the public sector experts, Diligent is an agent for intelligent innovation.

Vancouver, British Columbia, Canada

Hootsuite is a social media relationship platform that empowers users to execute social strategies across their organizations. It is the world’s most widely used platform for managing social media, with over 10M+ users.Scope of responsibilities:- International marketing project management (London, Paris and Singapore teams)- Managing Marketing employee learning and training programs- Internal efficiency and process change improvements- Production optimization of key… Show more Hootsuite is a social media relationship platform that empowers users to execute social strategies across their organizations. It is the world’s most widely used platform for managing social media, with over 10M+ users.Scope of responsibilities:- International marketing project management (London, Paris and Singapore teams)- Managing Marketing employee learning and training programs- Internal efficiency and process change improvements- Production optimization of key marketing projects- Budgeting and monthly reports Show less

Calgary, Alberta, Canada

Shaw Direct is a direct broadcast satellite television distributor in Canada and a Shaw Communications subsidiary. As of 2010, Shaw Direct had over 900,000 subscribers.Scope of responsibilities:- Managing all owned and paid social media channels and blogs in French and English- Identifying marketing opportunities with key stakeholders- Bilingual eCare training curriculum development and facilitation- Bilingual online content strategy & creation - Creating successful… Show more Shaw Direct is a direct broadcast satellite television distributor in Canada and a Shaw Communications subsidiary. As of 2010, Shaw Direct had over 900,000 subscribers.Scope of responsibilities:- Managing all owned and paid social media channels and blogs in French and English- Identifying marketing opportunities with key stakeholders- Bilingual eCare training curriculum development and facilitation- Bilingual online content strategy & creation - Creating successful action plans for sensitive issues nationwide- Reporting on KPIs and ROI Show less

Alberta, Canada

Clients include: Events Marketing, the French-Canadian Association of Alberta (ACFA), Alberta Health Services (AHS), International Union of Operating Engineers (IUOE), Syncrude Canada LTD.Scope of responsibilities:- Monthly newsletter publishing- Campaign specific ROI analysis and reporting- Online & print advertisements- Financing research and proposals- Event planning and coordination - In charge of organization’s social media and website- Bookkeeping

Bachelor'S Degree, International Relations And National Security Studies

Certificate, Human Resources Management/Personnel Administration, General

Education record