Mathankumar M Email & Phone Number

Bengaluru, Ka, In

Chennai, Tamil Nadu, India

Team Leadership: Leading a team of digital marketing professionals with a focus on performance and growth.Campaign Management: Strategically managing and executing paid, organic, and email marketing campaigns to align with business objectives.Sales Collaboration: Partnering closely with the sales team to support and achieve monthly and quarterly revenue targets.Performance Optimization: Driving data-driven strategies to maximize ROI and strengthen our digital footprint.Cross-Channel Integration: Ensuring a unified and consistent strategy across all digital marketing channels.Analytics & Reporting: Conducting thorough performance analyses and delivering actionable insights to key stakeholders.Budget Management: Efficiently managing and optimizing the marketing budget to ensure maximum impact and effectiveness.

Bengaluru, Karnataka, India

- Managed and optimized all aspects of Account-Based Marketing (ABM) campaigns, identifying the enterprise accounts and tailoring personalized marketing messages to drive engagement and conversions.- Planned, executed, and monitored performance of Search Engine Marketing (SEM) campaigns, including Google Ads and Bing Ads, effectively managing budgets and achieving a reduction in cost per click (CPC) while increasing click-through rates (CTR).- Prepared comprehensive reports and delivered insightful presentations to stakeholders, highlighting key performance indicators (KPIs) and providing actionable recommendations for continuous improvement.- Generate innovative ideas and strategies for growth, collaborating with cross-functional teams to implement effective campaigns.- Plan, execute, and measure experiments and conversion tests to drive continuous improvement and optimization.-Provide analysis and insight on marketing initiatives: campaign performance, channel contributions, attribution analysis, ROI, and performance against budget and forecast.- Experience in optimizing landing pages and user funnels to maximize conversion rates. Familiarity with A/B and multivariate experiments to improve campaign performance.

Bengaluru Area, India

-Developing strategies to increase the number of visitors to a website by getting high-ranking placements in search results.-Creating and managing B2B lead generation campaigns across Adwords, Facebook, LinkedIn & Quora.-Tracking & Optimizing website landing/service pages by campaigns performance & User behavior analysis reports.-Target & re-target website visitors through the various range of re-marketing techniques(Display Marketing, Facebook Marketing, LinkedIn Marketing).-Prepare & Evaluate customer research, market conditions and competitor data.-Improve google ranking and organic leads by planning & implementing SEO strategies.-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.-Design URL structure(SEO Friendly), on-page content, user navigation, and linking strategy for Major Product and Landing Pages to the point of lead gen.-Research & Implement organic landing pages to drive traffic and conversion through search engines. -Working closely with pre-sales and sales teams to generate optimum results.-Outstanding ROI report creation skills from spending and returns of drives.

Chennai Area, India

-Should be responsible for search engine rankings and marketing & Facebook advertising for several clients that satisfy campaign objectives by effective search analysis and optimization. -Responsible for the end-to-end online paid advertising campaigns like CPC, CPM, display marketing and remarketing-Handled campaigning for 20 US, Canada, Australia and New Zealand clients from scratch across different platforms like Google Adwords, Facebook, and Bing Ads.-Setting up and tracking custom, remarketing and conversion audience by various triggering conditions using Google Tag Manager.-Generating leads through Facebook audience targeting methods like geo, interest, age, demography and more in various industries like travel, insurance, dental, entertainment and etc.-Analysis and optimize campaigns by various strategies like CPC, CTR, clicks, conversions and keywords.-Generate website traffic to get better ROI on multiple platforms. -Knowledge of tools like Google adwords editor, Facebook Power Editor, Google Analytics, Webmaster tools, GTM, Keyword Planner, Keyword IO, MOZ, SEOQuake etc.,-Developed ON-page and OFF-page organic search strategy for handling Websites.-Ranking reports to clients-Back link analysis of a Website and Reporting

Chennai Area, India

I am responsible for optimizing client websites with keywords for search engine rankings.-Plan and Prepare On page & off page optimizations using SEO techniques and Google algorithm methods for better organic results through best-performing strategies.-Performing different analytics to improve user experience and conversions in returnGenerate branding promotion by different Social Media platforms like Facebook, Google+, Twitter and more.-Preparing ROI tracking Report from various categories clicks, conversion, likes, sharing and etc.Create and optimize PPC campaign in Google Adwords.-Design Adwords campaign & ad-group structure based targeting keywords list.- Optimize landing pages to improve quality score and ads position.

Coimbatore Area, India

On page optimizations: Initial Website analysis & prepare a report, keyword research, Competitor Analysis, Meta Tags, Friendly URL design, Image optimization, Content Optimization, Robots.txt creation, Sitemap creation and etc.Create and make a setup for Google Analytics and Google Webmaster tool to track website traffic and optimize based on the best-performing strategies.Off-page optimizations: Search Engine Submission, Directory Submission, Article Submission, Social Bookmarking and Link Building.Generate a monthly report based on Google Search Ranking, Google Analytics & Webmaster data.

Master Of Business Administration (Mba), Marketing And System

Bachelor’S Degree, B.E. Computer Science

Hsc, State Board

Sslc, State Board