Mohamed Mostafa Email & Phone Number

New Cairo City, Cairo Governorate, Eg

Cairo, Egypt

Managed the entire product lifecycle, from conception to launch, including selecting a small-budget product for the Saudi market and creating its marketing plan.

Cairo, Egypt

Led the marketing team in the planning and execution of growth strategies, driving a 26% increase in lead generation and 35% in customer engagement in H2, 2023.

Cairo Governorate, Egypt

• Built bitaqaty.com, the pioneering marketplace for virtual products and gift cards in the MENA region. Bitaqaty works in Saudi Arabia, AUE, and Jordan with an ambitious expansion plan to work in Egypt, Kuwait, and Turkey. • Built digital marketing team• Directed and oversaw marketing campaigns that met planned results from day one within a limited budget and represented 25% of the Saudi market within two years.• Achieved 8000% ROAS in 2021.• Directed and oversaw budgeting, promotions, and sales• Developed a growth strategy focused on customer satisfaction• Created an enduring brand message that results in increased sales, brand loyalty, and improving market share• Created loyalty and referral systems

Cairo Governorate, Egypt

• Established and managed the first online store specialized in lighting in Egypt (Enarat.com) from scratch; starting from planning, market research, building brand identity, offering, to partnerships.• Built Marketing team and customer service team.• Contribute to improving the supply chain processes to be able to deliver orders within 3 days instead of 15. The success effect extended to enhance the Egyptian lighting market not only Kandil group.• Built an effective team of leaders by providing guidance and coaching to push the company's development.• Directed and oversaw all ATL and BTL campaigns.• Develop a growth strategy focused both on financial gain and customer satisfaction.• Made successful partnerships with Souq, Jumia, Fawry, Amlak, and NBD Bank.

Cairo Governorate, Egypt

• Built an effective team of leaders by providing guidance and coaching to subordinate managers.• Manage our business relationship with 400 of the top-notch brands in Egypt (Burger King, KidZania, Belly Bees, Abou Shakra, Taboula, White, Applebee’s ... etc.• Help brands to create cross activations with each other and manage the activations to achieve the best results.• Built digital marketing team.• Reviewed and improved all business agreements whether with clients or suppliers (improved agreement with the commercial partner NBD Bank to increase retainer fees by 30%, Improve payment terms with all suppliers to enhance the cash flow).• Directed and oversaw the organization’s financial and budgetary activities (decreased by 25%)• Directed and oversaw all digital campaigns.

Cairo Governorate

• Improve the digital presence for Mahrousa publishing house and Al-Balad bookstore• Improve the visual identity through the digital channels and by improving the design of book covers• Built a marketing team• Improve the presence at the Cairo book fair which is the biggest cultural event in Egypt

Egypt

• Built Digital Marketing team (social media & SEO).• Increased in-store sales by 30% and started online sales (Jumia, Website, and Facebook)• Launched UAE store on 1500 M² (The biggest store for educational supplies in the Middle East).• Prepared and oversaw the marketing plan for Nuremberg International Toy Fair in Germany which is considered as the biggest toy fair worldwide.• Participated in improving the package concept for Edufun toys. • Made agreement with expert doctors to write daily tips for digital channels.• Launched Edufun Star competition (1000,000 organic reaches, 112,000 Organic engagements, 9,800 new page likes in 15 days).

Doha, Qatar

• Did market research for the Qatari market.• Agreed with Virgin Megastores in Doha to supply Arabic books.• Agreed with the Qatari ministry of education to Supply books and edutainment tools for the education development project in Qatar • Created Samarkand notebook (Sufi and Nubian designs).• Made some agreements with suppliers from Ukraine, South Africa, and China to import stationery for Egypt and Qatar.

Cairo

• Participated in Alef's success story from a startup to being the market leader in the books industry as a member of its top management team.• Managed the business relationship with more than 200 suppliers in the Arab world.• Established Non-books section which increased sales by 25%.• Decreased the cost of purchase by inventing the consignment module and changing 90% of supply agreements from Cash or credit to consignment.• Achieved 150% increase in sales of Arabic books in 2014. • Plan, establish, and manage Alef pavilion at Cairo Book Fair in 2014& 2015.• Give job orientation for more than 20 store managers. • Launched 28 stores in Cairo, Giza, Alex, Assiut, North Cost, Ismalia, and London.

Master Of Business Administration - Mba, Marketing

Bachelor Of Commerce - Bcom, Accounting And Finance