Meghan Murphy Email & Phone Number

I design programs to make journalism more equitable, innovative, resilient and sustainable. I serve in a leadership capacity for our small-but-mighty program team and contribute to many of the programs through which ONA's mission comes to life. Recent projects include:• Leading ONA's emerging tech and artificial intelligence strategy, hosting a series of practical trainings and community conversations around newsrooms' adoption and experimentation with AI. More than 1,600 people have engaged with the program to date. More about the initiative at journalists.org/ai• Launching the inaugural Executive Women Leaders Salon in 2023, a program for 30 women executives in digital news to make connections, share common challenges and learn from one another• Designing program and experience for ONA Insights in 2021, our first event with an in-person attendance option since March 2020, not only developing inspiring and participatory sessions that helped news leaders plan for 2022, but also collaborating with ONA's operations and partnerships staff to ensure a safe experience for all in-person attendees an an enriching experience for remote attendees• Hosting a series of virtual networking and idea-sharing events for digital journalists to discuss XR, revenue and sustainability, small newsroom community engagement strategies and more• Orchestrating application, recruitment and selection processes for ONA's 2022 Women's Leadership Accelerator

District Of Columbia, United States

• Overhauled and managed the volunteer program for more than 150 volunteers to contribute more than 1,000 hours of service to ONA's annual conference, and developed new volunteer roles for ONA's first all-virtual conference in 2020• Organized 50 virtual discussion groups in response to COVID-19 for more than 500 community members, two of which co-produced publications on information equity and public health misinformation• Developed a new member onboarding communications strategy that resulted in email open rates of over 50% across the full series, and revamped it based on data after an initial test period to streamline the process for staff and boost key performance metrics• Oversaw the community strategy for connecting members of the ONA Journalism Mentorship Collaborative to share questions and best practices on mentorship programs aimed at increasing diversity in newsrooms

District Of Columbia, United States

• Led ONA's network of digital journalism meetup groups to add 25 new groups over two years, an expansion of 50 percent over the network's previous footprint, and led the network in more than doubling the number of educational and networking events hosted in our communities year-over-year• Managed $828,000 in grants including benchmarking, programmatic strategy, evaluation, budget, reporting and funder communications• Developed a training program for more than 100 emerging leaders in local journalism communities, including a day-long community leadership workshop and year-round online training sessions• Overhauled the budget strategy to administer grant funds for ONA's local meetup program with seed funding and programmatic support• Organized three day-long digital journalism workshops and three half-day workshops in partnership with local volunteers

Washington, Dc

• Directed comprehensive social media campaigns and editorial calendars that boosted key engagement metrics up to 10x over benchmarks• Managed campaign budget, content creation, audience targeting, and paid media strategy• Analyzed campaign outcomes, defined key performance indicators and counseled internal stakeholders on optimization, opportunities, and best practices• Charted strategic opportunities to engage audiences around financial- and career-related topics on emergent platforms• Acted as key point of liaison between community management team, internal campaign leads, and external partners• Orchestrated regional and national social media outreach to ensure our community’s voice was heard for a series of White House-hosted events, resulting in a reach of 68,000 on Twitter

Washington D.C. Metro Area

• Audited digital and social activities, defined online customer acquisition funnel, and mapped website optimizations to bring in and engage new leads• Charted a comprehensive community-based marketing strategy to fuel word-of-mouth referrals• Coached executive and operations staff on marketing and social tools, systems, and best practices• Conducted advertising campaigns targeted on Google AdWords and Facebook• Designed social media marketing toolkits for tour leaders to recruit new tour participants

Washington D.C. Metro Area

• Cultivated relationships with key community influencers to drive activation, growing on-site participation metrics by as much as 348% year-over-year• Piloted and directed an international member meetup program that resulted in up to 65x increases in online engagement among participants• Coordinated with local leaders to launch meetup chapters in two major U.S. markets• Coached staff and talent to engage with the community through activation events and one-on-one training sessions• Standardized community management best practices and processes that handled an international community of 3.5 million members producing 5,000 comments and 7,000 photo uploads each day• Streamlined 15 incoming member contact points into a single relationship management system that managed more than 55,000 messages per year• Executed more than 60 digital chats featuring National Geographic talent on Twitter, Google+, Reddit, and Facebook

Moderated conversations on NationalGeographic.com and on social media platforms. Wrote posts for Facebook and Twitter to engage audiences around content and campaigns. Helped develop and execute social media marketing strategy for tentpole initiatives and major events.

Project coordinator for initiative to reinvigorate membership in the National Geographic Society by engaging online communities. Conducted competitive reviews, evaluated internal outreach strategies, led project meetings, prepared internal presentations, helped develop strategy and goals.

Washington D.C. Metro Area

• Pioneered the organization’s first social media communications strategy, operating social media communications for conferences and advocacy campaigns• Coordinated run of show and executive presentations for conferences and industry events of 4,500 attendees• Produced two monthly HTML newsletters spotlighting U.S. destinations for 1,800 international media• Researched and co-authored materials for major policy and grassroots initiatives

Auburndale, Ma

• Directed team of freelance producers and oversaw editorial calendar• Authored and edited hundreds of point of interest and destination background pieces

• Wrote and facilitated product reviews for “Our Favorite Things” department• Maintained public relations contact database• Assisted with story research, archive organization and customer relations and activity• Product screening and testing

Bachelor'S, Journalism And Spanish

Activities and Societies: Commonwealth College Honors Program, Phi Kappa Phi, Phi Beta Kappa, Kappa Tau Alpha, Ed2010, IMPACT! Living.

Communications

Four-month Spanish-language journalism immersion program with Spanish students