Mark Nicholson Email & Phone Number

New York, Ny, Us

New York, United States

Baton’s mission is to empower small business owners to get paid for their life’s work and make it accessible for anyone to own a small business. We’re building the first true two-sided marketplace for the 32M American small businesses and potential buyers to bring transparency and trust to this antiquated $11 trillion market. Baton is backed by Giant Ventures, Bloomberg Beta, and a syndicate of world-class angel investors.

New York, United States

New York, United States

• Full autonomy over developing and implementing a GTM strategy for start-up Totum Sport to enter the US market.• Presented pitch decks for C-level executives to bring in partners such as Soccerex USA, PSG USA and The Indiana Hoosiers.• Generated leads in the US that culminated in a 45% increase in new business revenue in the US in year 1.• Generated 248 new business meetings against a target of 160 over course of year 1 in the US.

New York, United States

• Conducted an in depth analysis of the US electrolyte drinks market and devised strategies as to how Cell Nutrition's sports supplement, Totum Sport, could enter this ever-growing market.• Prepared a detailed report which highlighted the best strategy for Totum Sport to enter the US market.• Identified potential marketing strategies for Totum Sport in the US to reach target consumer.• Part of a team involved with securing a partnership deal with PSG Academy NYC.

Greater New York City Area

•Final Grade: 3.881 GPA •Studied Sports Law, Sports Economics, Revenue Strategies, Investment Analysis, Financial Analysis, Market Research, Fan Engagement Strategies, Sports Consulting, Sports Technology and Innovation, Public Relations.•Studied abroad in Tokyo, Japan.

New York, United States

• Developed and led focus groups using brain-imaging technology to gather data on consumer neural responses.• Analyzed market research data, developed insights, and provided actionable strategies for emerging businesses and established brands to boost engagement, drive brand awareness and build brand equity.• Managed accounts with Ford, Mastercard and Pandora which increasing their ROI by an average of 43%. Received 100% positive performance feedback from these clients. • Brought back 3 customers who had left for a competitor by maintaining relationships with previously lost accounts.• Cultivated effective relationships with 15+ B2B customers and senior executives; generated up-to $50k in revenue in 6 months.

Greater New York City Area

• Responsible for the care of two 12 year old boys for a prominent Family.• Planning and executing daily, weekly and monthly schedules for the twins, Including extracurricular activities. • Interacting at a high level socially, extreme accountability for twin’s progress with Homework, and acting as their ‘coach’ after school.• Developed and implemented discipline programs with the parents to promote positive behavior. • Modeled appropriate social behaviors and encouraged concern for others.

Dublin, Ireland

• Joined a team of 5 people and helped build out the marketing and sales organization for a sports fantasy platform.• Executed a GTM strategy that increased our active-user base by +200% within the first year.• Developed partnerships by cold calling and direct lead generation to increase revenue from sponsorship by 150%.• Company eventually sold to RugbyPass, the leading online Rugby platform in the world today.

County Dublin, Ireland

• Outbound B2B calling and direct lead generation to drive 10% incremental sales.• Managed and track leads in the lead database through SFDC (CRM platform). • Drove lead generation by providing feedback and working closely with a marketing team.• Conducted presentation of findings to senior executives in finance, operations, sales and marketing.

County Dublin, Ireland

• Assisted researchers and scientists during lab tests, prepared specimens and ran tests such as urinalysis.• Analyzed cultures/tissue samples and mixed chemical solutions. • Greeted patients, informed them of procedures and maintained records

County Dublin, Ireland

• Ensured high levels of customer satisfaction by ascertaining customers' needs and wants.• Direct sales person on the floor, interacting with customers each day.• Created seasonal marketing campaigns for new product launches.• Managed sales teams and full sales cycle duties, increasing annual sales by 40%.• Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.

Master'S Degree, Sports Business, Currently 3.881 Gpa

Bachelor’S Degree, Science, Final Year: 2.1

500 Points (Top 9% In The Country), Leaving Certificate (Final Exams)

Achievements: Prefect/ House Leader, Leinster Senior Rugby Cup Finalist, Leinster Senior League Rugby Winner, Academic medal winner in 2nd.