Michael Mockler Email & Phone Number

Mansfield, Texas, United States

• Developed and executed integrated marketing strategies for Dechra’s most profitable and prestigious brand resulting in sustained growth and expansion of Dechra’s role as endocrinology experts
• Achieved double digit growth of VETORYL® Capsules through a mix of traditional and digital advertising, content marketing, key influencer activation, and SalesForce targeting tools
• Lead the launch of Dechra’s first new endocrine drug in nearly a decade with ZYCORTAL® Suspension, achieving more than double the expected growth rate for the first year and becoming the new market leader by year 3
• Rejuvenated Dechra’s online CE platform, Dechra Academy, by leading the media production of 6 new video learning modules and co-authoring Dechra’s first eLearning course
• Increased Dechra Academy traffic by 65% and doubled course completion rates through a mix of digital advertising; display, social media, native, and email
• Developed from the ground up – including forming and leading the program team – for an event-based platform, Dechra Academy Live, which consisted of ½ day symposiums conducted by a key influencer in 7 major cities.

Ft. Worth, Texas

• Lead all marketing, advertising, branding and product management activities for 2/3 of the veterinary business, resulting in a significant increase in visibility of both the brands and the company
• Managed multiple outside agencies to create new campaigns for key strategic brands
• Reimagined Vetoquinol USA’s tradeshow presence and performance through a combination of new booth design, a digital advertising campaigns, tactical onsite activities, and sponsorships leading to a 10-fold increase in.
• Helped develop the rationale for, as well and the roles and responsibilities for, the new internal position of Ecommerce Manager
• Leadership contributions to the business included creating a structured sales force training & engagement program, improving pricing strategies, cross functional product update team, assigned to a global product.

Dallas, TX

• Developed and executed a Brand Plan and Go-To-Market Strategy for a new Veterinary Dermatology product from TopVet
• Product positioning
• Brand look & feel
• Collateral development
• Establish distributor and KOL relations

Dallas, TX

• Lead all marketing, advertising, branding and product management activities for three key brands resulting in increased brand engagement and new placements into Walmart and Petco
• Managed a 10+ member cross-functional product development team which increased new product introduction efficiency resulting in new brand placements in Walmart and Petco
• Conducted consumer and market research to develop product look and feel for a new product line for a major retail chain leading to increased shelf space and additional product opportunities
• Engineered and lead a new stage-gate process for product innovation which dramatically shortened the time-to-market and maximized the commercial success of new products
• Launched a new pet specialty brand into the world’s largest mass market retailer, resulting in over a ten-point increase in percent contribution margin and exceeding sales forecasts by over 40%

Ft. Worth, TX

• Responsible for eight products (43 SKUs) in the three categories
• Grew categories of responsibility 15-20% versus prior year
• Launched two new products (5 SKUs) in a new category for Virbac: Behavior o Worked closely with key opinion leaders prior to launch to fine tune the positioning and communication o Organized a cross-industry, key.
• Developed a cross functional communications initiative with Sales and Marketing Teams that led to the development of a Sales and Marketing Advisory Board

Ft. Worth, TX

• Responsible for 10 products (32 SKUs) in five product categories
• Grew a generic product to achieve majority market share for the first time in company history
• Resurrected older products with declining sales and achieved 40-50% growth over two yearso Achieved growth by repositioning, unifying the product line under one key message, and linking weaker performing products with.
• Successfully launched three new products (4 SKUs) in a new market segment for Virbac within two years
• Coordinated with Manufacturing and R&D on a newly acquired product, to formulate new improvements which would suit consumer desires and maintain a competitive advantageo Updated the messaging based on market.

• Provided technical support for 2000+ products to veterinarians and pet owners
• Responsible for maintaining the pharmacovigilance system, including monitoring and documenting safety, efficacy, or quality failure complaints
• Conducted appropriate investigations, implemented corrective actions, and reported findings to the relevant regulatory authorities (i.e., FDA, EPA)

• Maintained sample processing, tracking; performed data analysis on 9 million+ genotypes
• Trained new employees on proprietary assay

• Live-trapped, immobilized, examined, and collected biological samples from wild black bears
• Coordinated with other research teams to share and demonstrate alternate trapping techniques to increase trapping efficiency and safety in the field