Moe Ezzat H. Email & Phone Number

Irving, Tx, Us

Irving, Texas, United States

Texas, United States

Orlando, Florida

Manage projects and tactics for Universal Studios Orlando and Universal Studios Hollywood Marquee Events, City Walk, New Rides and Attractions and other in-park needs. Align with brand communications, media, vendors , creative agency and all other stakeholders to ensure the delivery and launch of all marketing campaigns and initiatives on time and according to the marketing strategy.Work and train with new Project Managers on company and department processes and project management systems.

• Conduct ongoing competitive marketing analysis identifying human behavior, keeping up to date with Digital/Social trends and analyzing performance data informing key insights and strategies that influence behavior• Manage internal web-based demand generation campaigns by collaborating with internal channels to ensure brand consistency and best practices• Work with the team and external agencies in developing product and campaign strategies within targeted markets while overseeing the execution and production• Penetrate new markets and retail channels through strategic planning, competitive analysis, product concepts, packaging, pricing, advertising, collateral, promotions, trade shows, and communications• Conduct market research and review raw data analytics to rationalize category and segment opportunities• Implement effective engagement and content marketing strategies across PR, Social, Blog and CRM• Leverage lead generation tools to expand customer database that increased profitability and product presence in the marketplace• Optimize current revenue streams by networking for additional business prospects with new and established clients• Monitor campaigns in real-time to identify opportunities to better enhance results• Manage budget forecasting, goal setting and performance reporting for all accounts while regularly delivering performance updates and business reviews

• Led the full Home Entertainment product portfolio of TV, Blu-Ray, Home Theater and Sound Bar Entertainment across the Middle East markets• Developed annual operational and communication plans for each respective product based on research, planning consumer insights, market behavior, and data analytics• Planned and executed all integrated marketing campaigns and activities as per the international growth plan for each market• Launched the first Full HD Smart TV, OLED TV, and 84’ 4K TV flagship products and customized more than 50 promotional campaigns across multiple paid and owned channels in multiple markets• Managed each markets’ annual set budget and developed investment plans to penetrate the targeted markets while engaging with the customers and shoppers• Carried out numerous consumer visits among shoppers in order to gather various insights regarding purchasing behavior, brand equity and perception• Managed the company's merchandising division including staff recruitment, consumer journey plans, setting up KPI's and maintaining constant supervision on market conditions• Set plans to expand and increase flagship stores as well as authorized sales channels that delivers on the overall customer experience • Monitored and analyzed the P&L performance generated for each product on monthly basis while identifying opportunities to increase revenue and market share• Reviewed and measured retail audit reports to develop plans that optimize brand and product performance in the market• Created and executed in-store activations while implementing experiential methods that enhances the customer experience overall awareness• Customized B2B promotional plans with key distributers and sales channels based on inventory stock and overall sales goal performance• Ensured alignment across the Sales and Marketing divisions on field sales requirements and marketing initiatives while coordinating with Brand and Finance on business objectives and budget forecasts

• Managed a portfolio of real estate, financial institutions and banks, and retail industry leaders including but not limited to Emmar Properties, Dubai Sport City, The Wave Muscat, National Bank of Oman, and National Bank of Kuwait which generated more than $12,000.000 in revenue per year• Launched a new corporate identity for National Bank of Oman with a supporting brand campaign while updating all 56 branches nationwide overnight• Exceeded Dubai Sports City property sales objectives after launching an integrated campaign across TV, Radio, OOH, Print, Web and below the line collaterals • Managed senior client relationships and agency team members to achieve business goals and budgets through strategic planning and integrated marketing communication • Oversaw the agency’s day to day operations, client meetings, pitch presentations, strategic planning, communication briefs, campaign execution and production to ensure quality excellence across client portfolio