As the Commercial Director at SHIFT, a leading consumer electronics company in the Middle East, I oversee the strategic and operational aspects of the commercial function, including business development, marketing, sales, and customer service. I have more than 18 years of experience in this industry, with a proven track record of delivering profitable growth, enhancing company processes, and building long-term partnerships.My core competencies include commercial development, strategic business development, and vendors relationship management, which I leverage to identify and capitalize on new opportunities, optimize existing channels, and provide solutions that meet the needs and expectations of our brands and partners. I am also skilled in negotiation, marketing management, business planning, brand management, market planning, and retail, which I apply to execute effective and innovative campaigns, programs, and initiatives that drive revenue, market share, and customer satisfaction. I'm currently pursuing an MBA from the Lebanese American University to delve more into the broader corporate world, gain insights into best practices, strategic management, and global business trends, enriching my professional growth.