As the General Manager, I lead the strategic planning, sales, and operations, serving major corporate accounts in the automation, construction, and control industry across Egypt, Middle East & Africa. I have more than 23 years of diversified experience in this field, with a proven track record of delivering successful projects, increasing market share, and enhancing customer satisfaction.My core competencies include sales and marketing management, account management, business development, market evaluation, competitor analysis, target formulation and achievement, EXIM and foreign trade, client relationship management, negotiation, procurement, construction management, operations management, and projects execution. I also have a firm technical knowledge and extensive on-hand applied experience in automation systems (APC, DCS, ESD, F&G, SCADA, PLC, BMS, and instrumentation). I hold a PMP certification and a diploma in Neuro Linguistic Programming, as well as a bachelor's degree in electrical engineering. I am passionate about leveraging technology trends, financial management, and team management skills to drive business growth and automation excellence. My mission is to implement the twin benefits of acquired business expertise and comprehensive market savvy to catalyze business development and create value for our clients and stakeholders. I am also committed to continuous learning, professional development, and collaboration with my peers and partners.