• Provided actionable visibility metrics on 70+ Account Executives to outbound sales director and managers, leading to meeting and surpassing sales forecasts for Q4’23 and Q1’24 for the subteam (>100% quota)• Increased outbound sales per head revenue number by 42% for October using strategized metrics, despite lower sales headcount than previous month due to sales team attrition• Conducted and provided analysis on sales performance via insurance partner channels resulting in above 200% growth in revenue coming from this avenue since December 2023• Established standardized leading indicator success metrics for SMB segments to pinpoint driving factors for revenue growth• Automated slide decks and reports, pulling data from from multiple sources, decreasing data refresh and upkeep time for 5 senior managers to zero• Collaborated with BI team to complete action items for C-level executives within a week, which included pulling and analyzing data of 100,000+ accounts• Wrote commentary for weekly, monthly and quarterly business reviews for the executive team to evaluate performance

• Managed team of two other analysts in a Mixpanel based project reporting to the CEO of music streaming application, providing consulting for metrics targeting growth, and creating 6 dashboards, which highlighted a different POIs i.e users, behavior, genre, artists, retention, app performance• Lead business development efforts as an analyst, producing wireframes and proof of concepts (POCs) to be sent to prospects• Wrote analytics proposals for prospects for 5+ industries with examples and project milestones, increasing client conversion• Communicated between analytics and business development teams for timely deliverables, increasing efficiency and providing training

• Pioneered and implemented demand and supply KPIs for doctors and patients for healthtech mobile application• Tracked reasons for user drops off by querying user brackets and analyzing subsequent drop off rates by finding correlations• Conducted market research on the mortgage industry and provided consulting on implementable insights for real estate client• Assisted in marketing efforts by recording and editing dashboard instructional videos and posting them online for 4000+ followers

• Created finalized dashboards for US based Consumer Packaged Goods (CPG) client’s data centric web product, increasing user engagement• Recommended and reported fixes of the product in the pre-launch stage through testing with various filters and use case scenarios• Created weekly insights on Sisense and reported them to the client with annotations and commentary, enhancing the email marketing strategy• Presented work in weekly client calls with global team online which included C-level executives

• Wrote data commentary for seasonal reports for CPG client which were published to users• Extracted and prepared data using Microsoft Excel in order to make it useable for dashboards• Created visualization wireframes on PowerBI for client review and approval before finalizing for dashboards

• Analyzed and visualized workspace attendance data consisting of 7500+ rows, deriving actionable insights for company executives• Conducted work from home versus from office productivity analysis using dataset consisting of 600,000+ rows of raw attendance data of NETSOL Pakistan

• Collected and maintained data of 250+ orders, once services began in November 2020• Visualised collected data on Google Data Studio by creating dashboard, tracking various information such as orders placed, order status, customer information and items ordered• Created weekly analytics reports, discussing suggestions and proposed improvements in online meetings with the CarryeMe team• Used social media insights to make data informed decisions on posts to maximize engagement and reach, increasing the number of orders received

• Responsible for creating and managing a strategy and timeline for marketing of Caquina’s one year anniversary campaign • Introduced company mascot as a major marketing tool, in return increasing customer engagement• Brainstormed and helped implement ideas for new ‘Pure Lav’ product launched in November, 2020• Brought about following increase of 1500+ users on Instagram page

• Attended and led multiple musical performances at various university events• Helped organize band performances and music covers

• Interned as a teacher for computing to underprivileged students of Umeed school• Taught computing classes to said students, which included Microsoft office software such as Word, Excel and PowerPoint• Taught after school music classes at Umeed School, which included instruments such as guitar and ukulele