With over 18 years experience in the advertising profession, I bring experience. I’m extremely conceptual with the expertise of creating eye-catching advertising for business of diverse industries. Passion for creating sharp, professional, and unique designs that immediately attract attention and drive responses with speed and accuracy. I love to get inside the brief and get my hands dirty, bringing sound single-minded thinking to the message.Skilled in developing high-impact marketing materials, brand identities, and print designs. Track record of meeting the most demanding deadlines, communicating effectively with cross-functional teams, and leading by example. Dedicated to finding the most cost-effective and creative solutions for all challenges. I take a hands-on approach in directing artists, collaborating with clients and bringing creative concepts to life.I’ve worked on every type of print medium, TVC’s, photo shoots and radio commercials.Other designers may out talent me from time to time, but will be hard pressed to out work me.

Art director/ studio manager/ senior designer as well/traffic management• Conceptualise and through creative thinking using imaginarydesign skills, produce outstanding creative work within thescope of the brand and creative brief supplied and present toclient.• Working closely with the creative team in execution• Pursue all avenues to ensure that the end product/designcraft is of high standard.• Exceptionally fast conceptual skills• Thorough understanding of promotional activities andexperiential marketing disciplines.• Take campaigns with multi-element tasks which requiresa concept and a thought through process, briefing thecopywriters with specific objectives.• Mentor and develop design team.• Ensure a consistent and high quality of design output.• Set the overall weekly workflow of the design team andensure all deadlines are met.

Art director/ studio manager/ senior designer• Until mid 2013 when internal changes were implemented Iwas the AE/ Designer on the Wimpy UK account for 2 years.I solely ran everything (other than billing for 3 years!)In the process I’ve successfully managed to cement theidentity of the company’s largest client into the market &promoting the franchise in an extremely positive mannerboth locally as well as internationally ie Wimpy. TodaySauce Advertising handles almost all of Famous Brands BTLadvertising (Wimpy, Mugg & Bean, Europa, Fego, Keg, Turn &Tender, Steers, Debonairs, Fish Aways & Milky Lane)• Direct photographers on shoots while still working closely withcopywriters in achieving a professional outcome.• General running & management of all studio aspects as fillingthe role of an art director, mentoring junior designers.• The company offers a full below the line service with theinclusion of:Ad campaigns, corporate identities, annual reports, brochures,ambient/ experimental advertising, web, video, outdooradvertising, national promos, menu designs, logos... all ofwhich I’ve had my hand in!

Responsible for all workassigned to studio• Focusing on creating result-orientated presentations.These include a wide spectrum from outdoor advertising tomultimedia (video & animation)• Giving campaigns a larger than life exposure• The client list consists of a range of blue-chip brands thatincluded: Ford, Nissan Vodacom, Cell C, MTN, LG, ABSA, OldMutual, Diners Club International, Esteé Lauder, Heineken toname a few.• Preparing large volumes of presentations using differentapplications under a deadline driven environment.• Conceptualising with particular attention to detail & thepractical understanding of outdoor advertising.• The creative development of the group’s various division(DMM, Airport Media, Urban Rejuvenation, Wide FX, Megasign,Media Foundry & Trigger Media)• Corporate Identities, Ad campaigns, brochures, video &animation, client liason, photography & preparing artwork forlarge format print

• Directly responsible for every aspect of the daily running fromdesign, art direction & copy writing• Extreme involvement in strategy & account pitches• All advertising for the company’s various division whilemaintaining a vigilant brand identity• conceptualising, billboard & structure designs• ads, video animation, annual reports• checked all artwork that came through from various agenciesfor billboard to ensure they were ideal for print