Mohan Kumar Email & Phone Number

Gurugram, Haryana, India

Bengaluru, Karnataka, India

Noida Area, India

• Improving news reading experience for users at extraordinary scale(90 Mn monthly active users).• Implemented advanced user acquisition and retention strategy toincrease active users base from 700K to 1.4Mn for Zee News and 17Kto 220K for WION news mobile applications.* Leading strategy for Zee Media product personalization, innovation, and news initiatives.* Achieved highest-rated news content app status on play store with 4.9* • Execute across… Show more • Improving news reading experience for users at extraordinary scale(90 Mn monthly active users).• Implemented advanced user acquisition and retention strategy toincrease active users base from 700K to 1.4Mn for Zee News and 17Kto 220K for WION news mobile applications.* Leading strategy for Zee Media product personalization, innovation, and news initiatives.* Achieved highest-rated news content app status on play store with 4.9* • Execute across multiple cross-functional teams. • Responsible for vision, planning, design, quality and growth of mobile native and hybrid releases.• Work with sales and other key leaders on complex deals• Developed strategy and revamped ZEE News mobile Sites. Show less

Noida Area, India

* Conceptualized, built and launched the ET Prime, ET’s signature subscription service. * Increased the portfolio/watch list users to 40% for ET Market Apps.* Led User acquisition strategy for ET Prime content subscription using adaptive engines and improved the paid users by 100%.* Optimized payment funnel for ET Prime to improve conversion rate by 2X.* Identified uniquely optimized and free solution for user reengagement on mobile apps and saved $150,000/yearly for… Show more * Conceptualized, built and launched the ET Prime, ET’s signature subscription service. * Increased the portfolio/watch list users to 40% for ET Market Apps.* Led User acquisition strategy for ET Prime content subscription using adaptive engines and improved the paid users by 100%.* Optimized payment funnel for ET Prime to improve conversion rate by 2X.* Identified uniquely optimized and free solution for user reengagement on mobile apps and saved $150,000/yearly for organization on third party subscription.* Managed news reading experiences for users at unprecedented scale (40 Mn UV/Month).* Ideated, validated, created, grew and scaled mobile apps from 1.2 Mn users to 2 Mn MAU & mobile site 30Mn MAU to 40 Mn MAU.* Increased sessions/user for the Apps by 42% i.e. 7 to 10.* 35% DAU/MAU ratio in apps (one of the highest in news industry).* Increased app installs from mobile site from 15k to 70k.* Increased Newsletter open rate and CTR by 3X.* Best in the industry crash free sessions and crash free users ~ 99.8+%.* Highest Rated news content provider App iPhone App – 4.6+ rating & android app - 4.7 rating.Products Launches in Economic Times Apps:1) The Economic Times Android app.2) The Economic Times iPhone app.3) The Economic Times Markets Android app.4) The Economic Times Markets iPhone app.5) ET Prime all platforms6) Offline Notifications on Chrome.7) ET go (lite app) Android app. Show less

Noida Area, India

• Responsible for managing the complete development process of apps like Times of India, Mumbai Mirror, Times Foods etc.• Responsible for complete R&D and integration of various SDKs like Apsalar, Google analytics, Google tag manager, Moengage, beta guide, serve, fabric and Urban Airship integration into the app and specific campaign integrations.• Worked on various key features like Feed optimization, offline reading, app size-reduction etc• Consistently improved app vitals, app… Show more • Responsible for managing the complete development process of apps like Times of India, Mumbai Mirror, Times Foods etc.• Responsible for complete R&D and integration of various SDKs like Apsalar, Google analytics, Google tag manager, Moengage, beta guide, serve, fabric and Urban Airship integration into the app and specific campaign integrations.• Worked on various key features like Feed optimization, offline reading, app size-reduction etc• Consistently improved app vitals, app store ratings, crash rate etc.• Responsible for integration of various third-party and partner SDKs, Closely attended and followed all the related requirement discussions and meetings. • Responsible for the implementation of various business requirements and features proposed. Products worked on:Times of India Newspaper appNBT (Navbharat times) newspaper app and other language appsMM (Mumbai Mirror) newspaper appBT (Bombay Times) newspaper appTimes food(Technical Lead) Show less

Bangalore

• Worked as Requirement Analyst for the product.• Managed overall development flow for the project.• Served as Scrum Master for the Agile Implementation.• Keeping track of the Burn-up and Burn down charts for progress check.• Preparing FRDs/ FSDs on the basis of client requirements.

Bangalore

Chase Paymentech is a mobile payment application will enable a user to accept electronic payments via a mobile profile device, and act as a Point of Sale (PoS) application with transaction processing and reporting capabilities. This application gives the user flexibility to perform Credit and Gift Card transactions via a mobile phone. Roles & Responsibilities: - Worked on from start to end development of the product - Designed UI layouts which are compatible for all the… Show more Chase Paymentech is a mobile payment application will enable a user to accept electronic payments via a mobile profile device, and act as a Point of Sale (PoS) application with transaction processing and reporting capabilities. This application gives the user flexibility to perform Credit and Gift Card transactions via a mobile phone. Roles & Responsibilities: - Worked on from start to end development of the product - Designed UI layouts which are compatible for all the resolutions. - Solely responsible for developing test-drive, product-item list and reporting part of the application. Show less