With over 18 years of experience in the market research industry, I have honed my expertise in market performance, consumer behavior, and shopper insights. Currently, I spearhead Consumer Insights & Business Analytics for North America Beverages, driving strategic business priorities across a diverse portfolio.My journey has been characterized by a strong emphasis on business partnership, strategic planning, and critical thinking. I thrive in dynamic environments, demonstrating agility and effective change management. A key focus of my leadership approach is nurturing talent and crafting compelling narratives through storytelling.