Taking campaigns to the next level through sustainable growth strategy

Planning, performance, growth strategy, for marketplace south asia.

Strategized weekly pricing of 6K Retail FMCG Products based upon inventory health, customer demand, expiry, and more, to increase gross margin. Formulated multiple analyses such as price bucket analysis to identify which price buckets of all categories should be pushed in campaigns to increase net profit margin. Tracked performance of weekly pricing and cart limit to identify best practices in order to enhance net profit margin.

Formulated frameworks for monthly reporting of departmental KPIs and deep diving into the causes for growth & decline is all of the departmental KPIs. Extracted, transformed, loaded, and analyzed deep level, category-specific, big data for growth opportunities to increase the PK wide Selling Assortment. After the analysis, made decisions causing overachievement in Selling Assortment of all the FY'22.

Devised an overall business development strategy for the company's revenue growth through more on-boarding of clients and more value from existing ones5 Key Deliverables:1. Leading the operations team to supervise and implement product deployment and support2. Generating sales from national key accounts3. On-boarding new key accounts4. Re-on-boarding of ghost key accounts5. Restructuring of priorities of key accounts fitting on the pareto distribution

Strategized and implemented plans to increase primary, secondary and tertiary sales of Nestle Pakistan5 Key Deliverables:1. Implementing a plan to streamline the sales process with minimal chances of fraud2. Identifying gaps in the market where products could be distributed3. Executing retail audits, evaluating trade distribution and structuring plans for improvement in trade distribution4. On-boarded 3 new key accounts (tier A restaurants)5. Implementing secondary sales from different regional belts to meet monthly sales targets

A plethora of roles includes 5 Key Deliverables:1. Insight marketing2. Patient-feedback record data management3. Floor management4. Managing awareness sessions for doctors and the general public5. Content marketing