Mohit Modi Email & Phone Number

New Delhi

● Managed diverse product portfolios across categories such as Nutraceuticals/Health Supplements, Personal Care, Skin Care, Oral Care, Baby Care, Food & Beverage, Homecare, Laundry Care, Auto Care, Agri -Products, and Lifestyle Products.● Led a product development team of 5 Product Managers and cross-functional teams to create innovative products, launching 350+ products during tenure, including over 100 during Covid-19 in 2020.● Prepared business roadmaps, encompassing new products, volumes, value, pricing, and profitability strategies, resulting in a more than 50% year-on-year sales turnover improvement.● Created comprehensive marketing tools such as training decks, product brochures, web information, demo kits, and product videos, enhancing product visibility and understanding.● Analyzed sales data and developed post-launch product strategies to increase sales, establishing Nutrition & Wellness, Food & Beverage as successful categories.● Conducted competitor mapping, market surveys, and research to identify new opportunities and market gaps.● Managed the product lifecycle from concept to launch, including design, development, testing, and deployment.● Collaborated with cross-functional teams (Marketing, Training, and Sales) to ensure successful product launches and alignment with company goals.● Redesigned and revamped existing products with upgraded features, benefits, and packaging for improved ROI.● Interacted with advertising agencies for the creation of product labels and packaging.● Rationalized product portfolio and implemented cost reduction strategies to optimize resources and profitability.

New Delhi, Delhi, India

New Delhi, Delhi, India

● Managed all India Sales and Marketing functions, achieving a sales turnover increase of over 150% through efficient planning and strategic implementation.● Conducted sales planning and forecasting, ensuring proper utilization of working capital and inventory management.● Developed and expanded the dealer network across the country, enhancing business development and market reach.● Implemented product pricing strategies and maintained strict credit control policies, reducing the credit limit by more than 90%.● Set targets and achieved volume/value objectives, driving significant business growth.● Led, motivated, and trained field sales staff, fostering a high-performance team environment.● Introduced new products and revamped old brands to create distinct identities in a competitive marketplace.● Planned and executed consumer and trade promotions to boost product visibility and sales.● Managed communications, including advertising, publicity, and below-the-line activities, to enhance brand awareness and customer engagement.● Represented the company on liquor policies to state governments, influencing policy decisions.● Actively participated as a member of the All India Distillers Association and State Organizations, contributing to industry advocacy and networking.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Economics

Higher Secondary