Mohsin is a seasoned marketing & branding expert with management consulting experience and a proven track record of successfully delivering transformation projects in the automotive industry. With extraordinary analytical skills, Mohsin has in-depth knowledge and the ability to lead data driven research and identify market potential / size for new products, customer segmentation / preferences, optimum channel /pricing strategy, effective promotional plans, viral product launch events for maximum target audience outreach and sustainable brand awareness programs. He is an expert in developing transformation roadmaps comprising short to long term initiatives, executing PMO operations (project planning & budgeting, risks, issues management) development of C-suite level presentations. Mohsin possess excellent stakeholder skills and the empathy to win 'hearts and minds' of people embarking on strategic change journeys.