𝑯𝒆𝒍𝒍𝒐 𝒂𝒏𝒅 𝒘𝒆𝒍𝒄𝒐𝒎𝒆 𝒕𝒐 𝒎𝒚 𝒑𝒓𝒐𝒇𝒊𝒍𝒆! I'm a dynamic professional deeply passionate about trade marketing, brand management, and enhancing the customer experience. With a strong history of leadership and a track record of achievement, I've managed substantial marketing budgets, overseeing retail and out-of-home (OOH) sectors with budgets ranging from PKR 𝟭𝟮𝟬-𝟭𝟱𝟬 million annually. My expertise extends to leading the Trade Marketing vertical in Pakistan, managing regional teams and fostering relationships with over 𝟯𝟱𝟬 stockists.A standout achievement includes twice earning the prestigious 𝐑𝐢𝐬𝐢𝐧𝐠 𝐒𝐭𝐚𝐫 𝐀𝐰𝐚𝐫𝐝 at Amreli Steels, making me the sole employee among 140 finalists. This recognition came with an annual prize of 100,000.I'm dedicated to transforming the customer experience, revamping over 100 retail outlets and introducing innovations like the 𝐂𝐚𝐥𝐢𝐛𝐫𝐚𝐭𝐞𝐝 𝐖𝐞𝐢𝐠𝐡 𝐈𝐧𝐝𝐢𝐜𝐚𝐭𝐨𝐫 to ensure precision and enhance customer satisfaction.I've demonstrated the ability to build strong partnerships through my leadership in the 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 𝐀𝐰𝐚𝐫𝐝𝐬, where we secured exclusive warehouse rights with around 60% of stockists. This event is the largest in Pakistan's construction industry and enhances customer loyalty with diverse rewards.My commitment to innovation is evident in establishing a digital channel for retailers, which increases shop footfall and drives sales. I manage Point of Sales Material and regularly provide detailed insights into the retail market and competition to stakeholders.I've played a pivotal role in elevating brand visibility in the Karachi retail market, with contributions to landmark projects like the 𝐀𝐦𝐫𝐞𝐥𝐢 𝐒𝐭𝐞𝐞𝐥𝐬 𝐂𝐢𝐫𝐜𝐥𝐞, featured in domestic dramas and the globally acclaimed 𝐌𝐚𝐫𝐯𝐞𝐥 movie. I've also conducted mystery shopping at over 120 stockists and led the first-ever 𝐑𝐞𝐭𝐚𝐢𝐥 𝐂𝐞𝐧𝐬𝐮𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐭𝐞𝐞𝐥 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲, gaining valuable market insights.𝐈 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐥𝐢𝐤𝐞-𝐦𝐢𝐧𝐝𝐞𝐝 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 who value excellence and innovation. Let's explore collaborative opportunities for mutual growth. Please feel free to reach out; I value your insights and experiences!