Moisés Silva Email & Phone Number

• Report to Commercial and Strategy Senior Latin America Leaders:
• Approve and execute Customer Service structure for Latin America OffPremise Modern Trade Channel, starting in Mexico. Short and long term plans - structure, processes, KPIs
• Develop Business Cases in 4 major chains in Mexico

• Report to International Sales Vice-President and OnPremise Director Latin America
• Responsible for the largest Fast-Food Client relationship management across 23 countries in Latin America. The Customer is Coca-Cola´s largest QSR (Quick Service Restaurant) in number of restaurants
• Double digit growth post-pandemic, +40% in 2022 (vs PY) and beverage incidence back to pre-pandemic levels
• Engage with all levels of the organization at both the Customer Headquarter in USA and Coca-Cola Regions in LA
• Support RFP (Request for Proposal) process on all Coca-Cola markets across the region. Conquer Mexico market for 1st time in history - 800 restaurants. Renew Brazil´s contract, with more than 1,500 restaurants.
• Steward Joint Business Planning sessions in key markets to accelerate growth and drive innovation

Rio De Janeiro Area, Brazil

• Report to International Sales Vice-President & Sr Director OnPremise LATAM OU
• Responsible for Subway and Coca-cola relationship management across Latin America. Subway is Coca-Cola´s 2nd largest QSR (Quick Service Restaurant) Customer across Latin America and 1st largest in number of restaurants
• Engage with all levels of the organization at both the Customer Headquarter in USA and Coca-Cola Regions in LA
• Support RFP (Request for Proposal) process on all Coca-Cola markets across the region
• Steward Joint Business Planning sessions in key markets to accelerate growth and drive innovation
• Collaborate with executive system leaders to identify strategic & mutually beneficial growth opportunities for both the short and long term

Rio De Janeiro Area, Brazil

• Report to Commercial Execution Director and Senior Leader Team (Board of Directors)
• Responsible for developing the Strategic Digital Commerce Landscape in a multidisciplinary team (Marketing / IT)
• Leadership of Digital Commerce B2B (Business to Business) initiatives, expanding the solution to Latin America
• e-RTM solutions for low VPO (Volume Per Outlet) outlets and indirect channels
• 2017: STA (Special Temporary Assignment) Commercial Sr. Manager for McDonald´s Brazil − Development and execution of the Frozen Category − Water category (Crystal) consolidation within 1,000 franchisees − Joint.

Rio De Janeiro Area, Brazil

• Report to Commercial Execution Director
• National and International Agenda T2T (Top to Top) leadership - Food Service and Retailers (Carrefour) − Food Services: world´s best-in-class B2B solution implemented, over 20 top Key Accounts, 60% total volume −.
• Winner/Finalist of Global Customer & Commercial Leadership Awards (Atlanta: winner in 2013; finalist 2014/2015)

Rio De Janeiro Area, Brazil

• Report to Commercial Execution Director
• Responsible for the development of guidelines for Traditional Trade relationship models
• Fidelity Program Management and Customer Satisfaction Survey

Coppead (UFRJ)

• Channel Marketing teacher in Marketing and Logistics courses for graduate students

• Planning Advisor
• Lead a Reestructuring Project for Roles&Responsibilites Activities in SUBL area
• Implemented its 1st phase in SUBPL, while expanding Concept to other areas in SEPLAG

Rio De Janeiro Area, Brazil

• Leadership of several multifunctional project teams (up to 18 people) in Trade Marketing and Sales fields in large companies from CPG (Consumer packaged goods), tobacco and telecom industries − Integrated solution for.
• Responsible for market prospecting, bringing over $ 2 million/year in revenues to the company

Rio De Janeiro Area, Brazil

• Support SEBRAE Project “Gestão Estratégica Orientada para Resultados” and leader of Workshops in Projects regarding several industries in Maceió (AL), Rio Branco (AC), Cuiabá (MT), São João Batista (SC)

Rio De Janeiro, Brazil

Finance Planning Specialist

Rio De Janeiro, Brazil

Several positions in increasing responsibilityMarket Planning SpecialistBudget AnalystStarted as Intern

Master'S Degree, Business Administration And Management, General

Dissertação: “Percepção de distância psicológica a mercados externos: um estudo entre universitários” Artigos: • Silva, M.G.F.; Rocha A. ..

Mba, Finanças

Graduaçã, Engenharia De Produção