Marketing Coordinator, Copywriter
Current• Curate all marketing copy for daily emails, drip campaigns, marketing-driven awards programs, website, landing pages, newsletters, press releases, white papers, house ads and social media• Manage email calendar for 10 annual marketing campaigns from conception to execution including brainstorming, image design, all copy, editing HTML and list segmentation, delivering 2-5 emails daily through Pardot• Report on email performance and analytics including CTR, Open Rate and Opt-Outs• Lead on internal newsletter including content creation, landing page design and email implementation • Partner with art director, production, editorial and digital teams to ensure a superior, cohesive user experience• Execute social media strategy including mapping, copy and graphics creation • Edit and refine all marketing deliverables to ensure they are on brand and adhere to company guidelinesDigital & Design Skills:• Pardot, Hubspot, MailChimp, InDesign, Photoshop, Dreamweaver, Wordpress, SEO, Basic HTML