Molly Mcleod Email & Phone Number

Dublin 2, Ie

As a Functional Lead for Pinterest US SMB Digital Ad Sales, responsible for a team of 40 Agency Account Managers and 5 Sales Managers. Accountable for driving year over year revenue growth for agency-managed advertiser accounts and to exceed quarterly revenue quota targets. Successfully coach Sales Managers to be effective revenue and people managers who are aligned on business goals. Closely aligned with Pinterest stakeholders on business priorities, strategies and execution tactics of sales motions, giving clear insights of factors impacting revenue performance.

Dublin 2, Ie

Lead the strategy and execution of the demand gen campaigns for the Digital Inside Sales team to help accelerate connection and conversion rates of prospects through the B2B sales funnel. Leverage campaign insights and analytics to drive program optimizations. Align with the sales and program management teams on goals in support of successful program delivery, including content strategy and optimal strategy for integrating Marketo and CRMs.Notable achievements include:- Saw a 72% increase in connection rates + 50% higher conversion rates for MQLs vs non-MQLs driven by marketing efforts in key B2B mid-market campaign

Partnered with client marketing teams to drive digital sales acceleration for the Digital Inside Sales team through the B2B customer journey. Led content strategy and content development for the Outreach sales enablement platform. Leveraged Triblio platform for ABM marketing tactics for personalized account targeting. Notable achievements include:- Marketing efforts drove 2.5% higher connection rates and 13% higher conversion rates, which led to more opportunities in the pipeline with less sales activities required

Wichita, Kansas, Us

Responsible for the strategic direction, updates and optimizations of the STAINMASTER® consumer digital properties, including the management and prioritization of the backlog. Use knowledge of user experience, website design, SEO, lead gen and analytics to drive conversions on these sites and grow equity and sales for the STAINMASTER® brand. Work directly with the brand team to ensure digital messaging is aligned and is integrated within the customer journey. Partner with the Channel team and use competitive analysis to identify and implement strategies to deliver value with new digital initiatives for aligned retailers. Provide strategy and oversight of Promoboxx, a digital and social media platform tool which is used to increase STAINMASTER® brand awareness and drive traffic to aligned retailers.

Atlanta, Ga, Us

N3 is a proven, global sales execution and demand generation services firm, which works with technology, software and manufacturing companies to identify opportunities to generate revenue, help accelerate them through the pipeline and inform marketing and sales strategies with insights from customers. Created end-to-end marketing strategies for software IT clients such as Hewlett Packard Enterprise and partners of Microsoft Office365. Developed and delivered digital marketing campaigns which drove successful and measurable results for clients.

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WebMD is a leading provider of objective online healthcare and lifestyle information, decision-support applications and communications services that help consumers take an active role in managing their health. Led a team of four direct and two indirect reports accountable for the successful marketing, delivery and fulfillment of a $50M+ portfolio of desktop and mobile digital marketing campaigns. Was responsible for mentoring and growth of the team, establishing and driving strategic objectives to support the success of the business and ensuring the timely, high-quality execution of the Pharma, Medical Device and Government portfolios of campaigns. Was strategically involved with creating and driving the strategic roadmap for supporting client revenue related to cross-platform digital sponsorship campaigns. Adept at understanding and delivering against client KPIs and positive ROI. Experienced in analyzing web performance metrics with applications such as Omniture/Adobe Analytics and evaluating implications. Successful in working in a matrix environment and building strong internal and external relationships. Success was measured by team performance, growth in revenues and increased client satisfaction.Notable achievements include:- Worked closely with architects and developers to ensure platforms and products could support numerous regulatory requirements of Pharma clients - Skilled at ensuring UX of client digital sponsorhip campaigns on mobile and desktop platforms resonated with WebMD audience and would deliver on client KPIs- Successfully managed a decreased staff with same workload that delivered all projects on-time and within budget - Achieved YoY increases in revenue goals, visitor guarantees and incremental revenue

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One of three Account Managers promoted to this newly created position. In addition to managing a designated client base, supervised three Account Managers by providing guidance, fielding of escalations, and suggesting solutions. Represented the interests of the team to other parts of the organization such as Sales, Marketing and shared services. Contributed to development and refinement of new processes and products within Client Services, in partnership with members of the Product and Revenue Operations teams. Notable achievements include:- Consistently earned high client satisfaction, retention and loyalty ratings- Built a team that consistently met and exceeded organizational and contractual goals - Instrumental to the professional development and promotion of a direct report

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Acted as the single point of contact for the development of digital marketing campaigns for Pharma and CPG clients. Created and managed project plans which resulted in on-time launches. Coordinated a cross-functional team for the creative and technical development of sponsorship campaigns, as well as the requisite client reviews and approvals. Oversaw fulfillment of all contractual guarantees associated with these sponsorships, including traffic delivery. Notable achievements include:- Recognized with multiple internal awards for excellent achievements, client commendations, creative campaigns, revenue generation, and elevation of the brand

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Developed and implemented digital media campaigns on WebMD and through alliances with AOL and MSN for strategic partners (such as Lilly, Medtronic and Mead Johnson). Collaborated with Strategic Account Development members to determine online media objectives and strategy for specific strategic partner programs. Led analysis of multi-program online media performance metrics for purpose of developing business-relevant insights, trends, hypotheses, and testing opportunities. Notable achievements include:- Designed and delivered campaigns that fulfilled contracted obligations, drove quality visitors, generated brand awareness and generated repeat utilization of WebMD

Promoted several large insurance agencies to independent insurance agents. Planned and coordinated numerous bonus and incentive programs for the agents. Generated proposals and submitted applications to the insurance agencies and followed them through the approval process.