Monica Higgins Email & Phone Number

Carmel, Indiana, United States

Schaumburg, IL

• Led Relationship Growth team responsible for building new patient acquisition, retention, loyalty and referrals. Directed campaign strategies, creative development and operational execution across channels, including.
• Led Cancer Fighters enterprise-wide loyalty program; created program’s strategic vision and lifecycle journey mapping; built and executed omnichannel engagement campaign; created audience segmentation and.
• Developed and executed innovative relationship marketing program, including email, direct mail and personalized landing pages, that led to a 10% increase in patient conversion.
• Managed one-to-one nurture marketing program enabling new patients to overcome barriers and choose to treat at CTCA; created personalized journey maps; designed and managed A/B multivariate tests; created measurement.
• Led annual budget and strategic planning process for Relationship Growth team with annual budget over $3MM.

Chicago, IL

Developed and delivered integrated marketing communication programs that built consumer loyalty, brand equity and return on investment for major clients including Kellogg’s (USA and Canada), Hallmark, Shriners Hospitals for Children and Altria. Built direct mail and email plans with offers customized for individual consumers. Designed and executed direct.

Chicago, IL

Provided strategic leadership for multiple client websites with team of five. Managed financial reporting and processes for agency’s digital team with annual client billing of $20+MM.

Chicago, IL

Led data acquisition and lead generation team, responsible for producing 1 million high quality leads annually for Philip Morris USA (Marlboro). Developed insightful marketing dashboard reports and analyses for high-level client executives that drove marketing decisions.

Chicago, IL

Chicago, IL