Monica Lau Email & Phone Number
@outsystems.com
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Who is Monica Lau? Overview
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Monica Lau is listed as Marketing | Strategy| Consultoria | Technology | Mestrado em Inovação | Intelligence | Branding | Growth Advisory | Conselheira Consultiva | Demand Generation | ISO20700 | AMA Member at OutSystems, based in São Paulo, São Paulo, Brazil. AeroLeads shows a work email signal at outsystems.com and a matched LinkedIn profile for Monica Lau.
Monica Lau previously worked as Head Marketing LATAM at Outsystems and Consultor de marketing estratégico at Self-Employed. Monica Lau holds Mestrado Em Administração De Empresas, Mestrado Profissional Em Gestão Para Competitividade from Fgv - Fundação Getulio Vargas.
Email format at OutSystems
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AeroLeads found 1 current-domain work email signal for Monica Lau. Compare company email patterns before reaching out.
About Monica Lau
For more than 18 years, I've been working as a Marketeer for several segments especially in the IT market. I am experienced both B2B and B2C type of customers, being in touch with several teams national and international, developing or collaborating with marketing projects for demand generation, awareness, market research, digital marketing, business intelligence and all aspects of the marketing mix, giving the opportunity to offer an holistic approach to customers.During the years, I learned how to work from anywhere, dealing with different types of organizations and helping companies, customers and industry to grow their brand and their businesses.Being a mother of 2, I also learned how to do several things at the same time. So, one of my characteristics is to be a multi-task person.That is why today I help businesses to grow not only with marketing but the main item that normally is missed in several professions: strategy. How to try to achieve results with focus on strategy and focused planning, than just execution.#marketing#marketingb2b#business#technology#collaboration#digitalmarketing#digitaltransformation#workanywhere
Listed skills include Leadership, Product Marketing, Marketing Management, Social Media, and 46 others.
Monica Lau's current company
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Monica Lau work experience
A career timeline built from the work history available for this profile.
Consultor De Marketing Estratégico
CurrentConsulting Executive
Founder
Brazil Channel & Marketing Manager
- Responsible for strategic Marketing Planning, focusing on B2B customers for demand generation, execution of activities for final customers (events, campaigns) and thru business channels. Leadership of Public Relation.
- I have designed and implemented a digital entrance of the company in social platforms, which increased followers of the company during this period. Besides I was responsible for the achievement of USD 6 million in.
Planning & Strategy | Demand Generation | Marketing Campaigns | Analysis | Events
Marketing & Communications Consulting company, specialization on:- Planning & Strategy - Diagnosis- Demand Generation Programs- Digital Marketing- Events- Internal Communication
Customer Experience Manager
- Responsible for 3 business areas: Enterprise Accounts, Commercial Accounts and Services. Team had one direct collaborator and two indirects. Reporting to Local and Regional Marketing Director.
- I have developed and implemented several Demand Generation campaigns, events and business analysis (analytics and ROI) with the sales teams, in order to compose strategic planning to final customers and thru resellers.
Marketing Manager - Commercial Segment
- I was responsible for planning and execution of marketing activities, including customized events and industry events. Matrix leadership. Reporting to Local and Regional Marketing Director.
- I have designed CxOs program for the team with the objective to extend relationship with decision makers, which collaborated for a result in USD 2 million in leads.
- I helped to implement the Revenue Marketing methodology with the sales teams, executing campaigns integrating CRM (SalesForce) and Marketing Automation (Eloqua).
Partner Marketing Manager
- Partner strategic marketing plan & execution key player in marketing team, managing and distributing company’s co-op funds and follow up of sales funnel. Reporting to Local and Regional Marketing Director.
- USD 180 million in marketing leads thru business partners.
Ctv Product Manager - Latin America
- Responsible for AV product line-up and alignment of strategic planning for such products in the region. Sales and Market share follow upo on the products and involvement with strategic partnerships for SmartTV.
- AV launching events execution yearly in Latam
- Coordination of marketing activities execution for products (Place, Price, Promotion).
Brand Marketing Manager - Latam
- Responsible for TV campaigns media plan in Latam for the main products – TV & Mobile phones – in Latam. Reporting to Corporate Marketing Director Latam
- I have developed regional Public Relations program with Global team taking journalists to South Korea.
- I helped to develop a branding committee to identify gaps and improvements for the brand in each country in order to improve marketing activities.
- I helped to improve branding KPI’s and positioning of the company in Latam.
Marketing Intelligence Manager
- I was responsible to implement the Intelligence and Research are in Latam, developing market share, consumer and brand researches in Brazil and Latam. High interaction with Research Institutes (Nielsen, Gfk, IDC.
- Competition reporting elaboration that should include design, technical comparison, Market positioning in order to follow up product Market share growth in the region.
- Sales, Market share, KPI’s revision by country in order to suggest improvements for line-up.
Marketing Manager
I was responsible for the entire marketing department in the country, developing strategic planning of the area, with the goal to consolidate company image in the market, increasing number of clients with emphasis in relationship marketing. Besides, responsible for the development and coordination of Customer Satisfaction Survey programs (internal.
Marketing Supervisor
At Infornet, I was responsible to implement Marketing area (unexisting at that time) in the company and position it in the local market. My responsibilities included development of PR activities, marketing materials, events, and business cases with greatest customers in Brazil.Besides, I was responsible for intranet implementation, internal newsletters.
Marketing Specialist
Responsible for all marketing activities mainly with distribution channels. Additionally, I was responsible for sales administration with resellers, merchandising, trainings, tradeshows and events. Websites coordination and implementation, database strategies, besides development of electronic media materials and institutional videos. Image development.
Colleagues at OutSystems
Other employees you can reach at outsystems.com. View company contacts →
Tony Housley
Colleague at Outsystems
Detroit Metropolitan Area, United States, United States
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AP
Ana Patrícia Costa
Colleague at Outsystems
Lisbon Metropolitan Area, Portugal
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AH
Andrew Haire
Colleague at Outsystems
Greater Boston, United States, United States
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S(
Sukanya (Anya) Nakklay
Colleague at Outsystems
Bangkok, Bangkok City, Thailand, Thailand
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PM
Prakash Mishra
Colleague at Outsystems
Pune, Maharashtra, India, India
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DF
Daniel Fauxpoint
Colleague at Outsystems
Las Vegas, Nevada, United States, United States
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SC
Soraia Cassamo
Colleague at Outsystems
Lisbon, Lisbon, Portugal, Portugal
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KO
Ken Otto
Colleague at Outsystems
Ballwin, Missouri, United States, United States
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FL
Frank Liew (刘伟雄)
Colleague at Outsystems
Selangor, Malaysia, Malaysia
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NS
Nicole Smith
Colleague at Outsystems
Singapore, Singapore
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Monica Lau education
Mestrado Em Administração De Empresas, Mestrado Profissional Em Gestão Para Competitividade
Conselheiro Consultivo
Conselheiro Consultivo - Board Starter, Administração, Negócios E Marketing
Artificial Intelligence, Administração E Negócios
Master Of Business Administration - Mba, International Marketing
Master Of Business Administration - Mba, Digital Media & Business Intelligence
Mba, Marketing And Communication
Bachelor, Marketing And Communication
Specialization, Digital Marketing
Frequently asked questions about Monica Lau
Quick answers generated from the profile data available on this page.
What company does Monica Lau work for?
Monica Lau works for OutSystems.
What is Monica Lau's role at OutSystems?
Monica Lau is listed as Marketing | Strategy| Consultoria | Technology | Mestrado em Inovação | Intelligence | Branding | Growth Advisory | Conselheira Consultiva | Demand Generation | ISO20700 | AMA Member at OutSystems.
What is Monica Lau's email address?
AeroLeads has found 1 work email signal at @outsystems.com for Monica Lau at OutSystems.
Where is Monica Lau based?
Monica Lau is based in São Paulo, São Paulo, Brazil while working with OutSystems.
What companies has Monica Lau worked for?
Monica Lau has worked for Outsystems, Self-Employed, Hator Systems, Symantec, and Eggon Marketing - Consultoria Marketing & Comunicação.
Who are Monica Lau's colleagues at OutSystems?
Monica Lau's colleagues at OutSystems include Tony Housley, Ana Patrícia Costa, Andrew Haire, Sukanya (Anya) Nakklay, and Prakash Mishra.
How can I contact Monica Lau?
You can use AeroLeads to view verified contact signals for Monica Lau at OutSystems, including work email, phone, and LinkedIn data when available.
What schools did Monica Lau attend?
Monica Lau holds Mestrado Em Administração De Empresas, Mestrado Profissional Em Gestão Para Competitividade from Fgv - Fundação Getulio Vargas.
What skills is Monica Lau known for?
Monica Lau is listed with skills including Leadership, Product Marketing, Marketing Management, Social Media, Channel, Strategic Partnerships, B2B, and Online Marketing.
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