Monica Oliveira Email & Phone Number

New York, New York, United States

New York, New York

New York, Ny

•Handles digital media activations•Manage workload and client initiative across team members•Develop effective media plan incorporating primarily of direct online video across platforms•Cross check plans and all support documents•Supervise insertion order process and ensure adherence to terms and conditions•Work with account team to ensure plans are on strategy and balance campaign budget•Connect with HX trade desk on programmatic campaign performance and optimizations•Confidently present reports to clients•Make optimization recommendations based on reporting•Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign•Lead analysis on media delivery, performance, trends, and future implications in PCAs and help communicate campaign success metrics to clients•Manage client relations•Work with partners on documentation and tracking to set up DataPlusMath•Participate in overall client video strategy development in order to deeply understand the role marketplace media plays in larger media objectives•Seek new trends and opportunities within the industry within video; develop POVs to share with clients and account team•Contribute to Horizon’s Online Video Council to standardize online video terms•Assist planners with linear deals and ADUs

New York, New York

•Handles digital media activations•Compiled performance reporting and optimization recommendations•Present recommendations for new campaigns to clients•Review weekly delivery reporting completed by assistant planner•Lead in launching custom digital sponsorships•Analyze new test opportunities•Assist with media campaign documents and trafficking•Help compile data for PCAs for clients•Continue to form relationships with media vendors•Conduct competitive research for client requests

New York City, Ny

•Assist with digital activation media plans•Maintain and track media in DCM throughout campaigns•Traffic digital placements and ensure timely delivery and activation of media•Communicate with vendors to optimize media plans throughout campaigns•Assist in the reporting and billing for media campaigns•Use media tools to research of new media trends and data to assist with campaign planning•Build and maintain relationships with media vendors

New York City, Ny

• Assist in reporting and tracking budgets, savings and value, ensuring accuracy for internal team• Maintain all media schedules on a daily basis• Arrange and compile IOs, specs, creative rotation, and billing documentation• Manage on-going campaign management including QA reports, placement tracking with DFA and performance reports once campaign begins• Monitor daily campaign activities to ensure efficiency and accuracy• Responsible for billing discrepancies and produce resolutions• Assist in actualizations with partners and final billing numbers• Participate in campaign analysis and reporting throughout duration of campaigns• Coordinate and schedule partner and team meetings• Communicate with partners and client to ensure successful creation and implementation of digital units• Use media tools such as ComScore, MediaVisor, DFA/DCM• Conduct competitive and industry research

Newark, New Jersey

I worked in Panasonic's Corporate Brand Marketing department in the media services group. My responsibilities included:• Assist Media Director with development and maintenance of print/digital media plans for variousPanasonic products such as cameras, TVs, lab equipment, vent fans, solar panels, massage chairs• Communicate with brand managers in Panasonic companies to successfully complete media requests• Use tools such as SRDS and BPA audit to research and conduct in-depth analysis of media• Generate media recommendations and scheduling for media plans to reach target audience• Collect and prepare media materials to support recommendations for presentations• Establish relationships with media vendors• Work with project manager to ensure successful execution of ads• Issue Insertion Orders to media vendors in a timely manner• Maintain budget excel spreadsheet and document Panasonic’s media spending• Conduct research of social media and suggest improvements to Panasonic’s social media presence and brand awareness

Baltimore, Maryland

• Organize communication flow to document direct marketing projects• Proof-read and edit e-mails and promotional material for direct marketing efforts and events• Track Social Media activity• Research competitors and possible direct marketing opportunities • Keep up with marketing trends in higher education• Maintain and track direct mail efforts through 422 platform

New York City

• Analyze Race to the Top and each states’ teacher/student performance evaluation software program • Compare implemented evaluation program in each state to LinkIt’s teacher/student program• Research marketing opportunities in each state to introduce LinkIt's student/teacher evaluation software program