Monica Benson Email & Phone Number

Los Angeles, Ca, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

London, Gb

Shifted focus towards digital and virtual experiences due to the pandemic, creating moments for brands, fans, and new audiences while implementing strategic marketing tactics and synergistic partnerships. Spearheaded the go-to-market campaigns and event programming. Drove projects forward while ensuring all cross-functional teams were aligned and all partners' goals are being met every step of the way.Projects include:- Reddit x Adobe r/Layer Season 2 campaign activation- Reddit's 2020 Year In Review video production- Capitol Music Group x Neon XP: Capitol Royale's virtual Tower experience as a part of Infinity Fest- Scooter Braun's The Beat Buds' Virtual Beat Bash concert experience x Experiential Supply/Neon XP- The Dojo, an interactive nightclub experience

New York, New York, Us

• First experiential account hire and lead client and partner liaison for all west coast experiential accounts. Brand activations include TikTok SXSW ’20 (cancelled due to COVID-19), NBC SDCC ’19, WBGames Mortal Kombat 11: The Reveal, Adobe Summit Back to the 90’s.• Managed internal resources including strategy, production, experiential design, creative, social, and content teams to ensure all client needs were met with the highest standards, leveraging all resources and partners to maximize impact, whilst maintaining the creative marketing strategy and managing staffing plans to ensure target profit margin was met.• Cultivated new business while answering client RFP’s. Assembled relevant internal teams and managed creative pitch process, through to execution and post-production.• Worked closely with business legal affairs and finance to ensure SOWs protected both agency and client, and that the agency was profitable for every activation.

Burbank, Ca, Us

- Produced events and custom experiences, special projects, partnerships, & influencer programs to promote tent pole Warner Bros films alongside the digital marketing team.- Ready Player One: SXSW Experience, which included programming daily activities & nightly parties (incl. SX's 25th Film Edition Party), artist performances (incl. Joan Jett & The Blackhearts, Them Jeans, & More), filmmaker & cast live stream w/ IMDb & Twitch, managed partnership integrations w/ HTC VIVE VR, Hot Topic, WaveVR- Wonder Woman: Programmed and managed YouTube Space LA Screening Event & Master Class w/ director Patty Jenkins, Google's Made w/ Code partnership- Justice League: NYCC VR Booth Experience, Programmed and managed World Premiere Live Stream, Poster Posse custom art program- IT: Mural and art program which included an art installation and reception at Gallery1988, Influencer campaign at Neibolt House on Hollywood Blvd., #ITsHalloween Influencer screening events- Crazy Rich Asians: curation, design, and management of custom photo booth tour- Tomb Raider: Escape Room Experience at Escape Hotel, Hollywood- LEGO NINJAGO: Influencer campaign, including Grumpy Cat

Specializing in marketing and brand strategy, partnerships, custom content & campaign ideation & production, talent integration, & event production.Clients include: New Science Agency & Live NationGiant Spoon & Warner BrothersRebel Industries & Warner Music Group for A Studio, Atlantic Records + APGmitúDigiTourOmniaMediaRECESS (including Spring 2016 Pitch+Concert Tour) for TOPMAN, Hunter Boots, Southwest Airlines• Discord Management & Republic Records (UMG): Marketing, social, & press for I Feel Love, an immersive music experience in NYC reimagining late 70's nightclub culture• Fullscreen & Nickelodeon: talent wrangling and influencer social content for VidCon 2016• IAMSOUND: Soylent influencer gifting, business development, & SoundBoks party event management• 1215 Creative/Mack Sennett Studios w/ music journalist Steve Baltin: Produced experiential music magazine WERD.tv, ft. Brandon Boyd (Incubus), Moby, Hannah Hooper (Grouplove), Karmin, & Garth Trinidad.• 2Doors Management, VNUE, & FLOODFest’s Lollapalooza after-parties at the Virgin Hotels Chicago: Managed brand sponsorship & artist relations, conducted artist interviews & gifting (w/ COIN, YACTH, Father John Misty, Nancy Whang, Gabriel, Gabriel Garzon-Montano & more)

Santa Monica, Ca, Us

• Developed, pitched, and produced unique branded music campaigns for clients like Coach, Fullscreen, Evolve Media, Townsquare Media, TuneCore, Marriott, and more that included events, sponsorships, influencer alignment, driving user engagement, digital PR & social promotion strategies, custom content, helping grow company sales by over 300% upon starting employment• Founded influencer alignment services within the company, strategizing effective brand campaign messaging & content catering to the clients’ goals while still maintaining authenticity for fans and building mutually beneficial influencer programs for celebrities, artists, and social talent online and offline with talent such as Questlove, Nervo, Posso, The Kooks, TOKiMONSTA, Anna Lunoe, Emily Kinney, Kendall Schmidt and more

Los Angeles, Ca, Us

• Conceptualized, pitched, and produced unique branded program integrations within 40+ SpinMedia sites, focusing on music properties like SPIN, VIBE, Hype Machine, Stereogum, Idolator, Brooklyn Vegan, and more for clients like Levi's, Sonos, Hilton, Red Bull, Vans, Nokia, Kia, and more• Managed and helped bring in approx. $4MM worth in program sales which included 360 degree integration opportunities like custom events, custom videos, photo galleries, editorial posts, artist alignment, and online media• Spearheaded music vertical meetings and updates, along with bring in partnership opportunities with labels and outside music and experiential vendors like Warner Brother Records, Sofar Sounds, POPWater, and KCRW/MojaMoja

New York, Ny, Us

Accounts: Hilton brands, Levi's Strauss & Co., and Dockers• Developed initial strategy plan for the media agency world’s first attempt at a music-focused department, OMD Sound• Strategized and managed digital media campaigns/partnerships around client goals: brand awareness, drive traffic in-store, drive ROI, social growth, video views, mobile downloads, promos, aligning with offline (TV, print, radio). Executions incl. custom content (videos, editorial, hubs), high impact rich media, mobile locators, social ads, gaming, direct response• Curated a custom never-been-done-before program for Embassy Suites to reach millennial target; incl. custom videos showcasing brand pillars w/ St. Lucia (band) at SXSW, with an event activation at SPIN @ Stubb's SXSW party• Strategized new partnerships w/ publishers like SpinMedia, Complex Media, BBC, YouTube, USAToday, Pandora, & more• Planned and managed 30+ campaigns simultaneously; managed 5 accounts simultaneously; trained and mentored 3 assistants

Costa Mesa, Ca, Us

Accounts: Nordstrom, Sundance, Tourism Australia, and PaperDirect• Managed email marketing programs directly for clients: Nordstrom Inc., Sundance, Tourism Australia, and PaperDirect• Managed and implemented SOWs for client projects: i.e. develop online databases, BazaarVoice social alerts• Developed basic HTML knowledge, implemented dynamic content, created social network variations, self-taught• Conducted in-depth report analysis of campaign and test performances; presented comprehensible results to client• Managed data segmentation and data load processes for four million subscribers in high stress situations

Fuschl, At

· Formulated, managed, and implemented new online sampling opportunity tracking system for team · Promoted and represented Red Bull brand at target market events incl. media parties and music/sport events · Constantly networked, organized, and strategized for future promoting in key target market opportunities

• Conceived marketing plan, created media samples, managed relationship with online marketing partner• Web Project Manager: planned aesthetics, functionality, navigation, managed web developers and designers • Human Resources: recruited 8 employees, scanned resumes, interviewed, managed employees and concerns• Held executive business meetings and planned strategic partnerships with music, media, retail, and art co.’s

New York, Ny, Us

Nissan Account- Managed licensing agreements between client and award givers to enable mention in ads (incl. J.D. Power)- Proofread all ad content to incorporate all client information correctly and in the best manner for ad- Created and researched for client presentation decks and books regarding competitors and strategy plans

· Posted creative ads in high-targeted sites and maintained brand communication with fashion network · Initiated sales with U.S. and foreign customers through personal online connection and interaction · Assist with photo shoot as stylist assistant; kept record of tracking codes, brands, models, and photos for site