Monique O’Brien Email and Phone Number

Founder of Collective Moments, a creative greeting card brand. I lead the design and development of unique, handcrafted cards, blending artistic techniques to create visually captivating products. Our business serves both B2B and B2C markets, partnering with retailers, small businesses, and individual customers to deliver high-quality, personalized products that inspire connection and celebration. My role encompasses product development, brand strategy, business operations, and relationship… Show more Founder of Collective Moments, a creative greeting card brand. I lead the design and development of unique, handcrafted cards, blending artistic techniques to create visually captivating products. Our business serves both B2B and B2C markets, partnering with retailers, small businesses, and individual customers to deliver high-quality, personalized products that inspire connection and celebration. My role encompasses product development, brand strategy, business operations, and relationship management, fostering growth and creative innovation. Show less

Led the Cadillac Digital Brochures account across full product line, managing client expectations and initiatives in marketing, strategy, brand, and content while ensuring product accuracy, creative consistency, and legal compliance during the development and execution phase•Responsible for the relationship between the agency and day-to-day digital client to support their business needs•Manages large scale digital initiatives like Model Year Refresh, vehicle reveals and… Show more Led the Cadillac Digital Brochures account across full product line, managing client expectations and initiatives in marketing, strategy, brand, and content while ensuring product accuracy, creative consistency, and legal compliance during the development and execution phase•Responsible for the relationship between the agency and day-to-day digital client to support their business needs•Manages large scale digital initiatives like Model Year Refresh, vehicle reveals and launches•Developed and managed creation and process workflow for 1st agency content management system (CMS) for product development and further personalization for dealership and sales consultant lower funnel marketing through digital forms•Supported and collaborated with the digital, brand, communications and content team on Cadillac.com, leading Cadillac Racing, supporting the V-Series Blackwing future vehicle website launch & additional maintenance projects•Managing Partners in Residence, an Employee Resource Group designed to spark creativity and innovation for all employees through a variety of events and presentations Show less

•Ensured product deadlines are met while exceeding client expectations by managing internal collaboration between legal, product, account and strategy teams•Contributed and completed projects for channels, including email, website, banner ads, print and quantium (website user experience enhancements) managing and executing10+ projects consecutively •Managed new and updated photography assets and CGI assets by retouching, routing, tracking, and storing for full agency creative use

• Organized and distributed weekly DER newsletter with personal design that is distributed to 500+ faculty, staff and graduate students.• Managed and updated content for DER website on the official MSU Engineering webpage using HTML and design thinking principals.• Planned and created DER Seminar Series including organizing speakers, helping with PPT updates, booking rooms, food and beverages, and technology needed, and assisting in leading the weekly seminars.

•Led executive board team and 100+ members in the association throughout the year with professional workshops & guest speakers•Conducted strategic planning to reevaluate and develop the association’s professional development for members•Collaborated with multiple business association and organization leaders to create partnerships and share best practices

•Connected with 80 + professionals in the Marketing and Advertising field to present insights at MSU Advertising Associations meetings. Created guidelines for presentations including; current Marketing and Advertising trends, addressing current positions in full service agencies, discussing important qualifications to gain internships, preparing students of how to stay ahead of the crowd.•Created and facilitated workshops to provide value added career advice and tips to all 95+ members.… Show more •Connected with 80 + professionals in the Marketing and Advertising field to present insights at MSU Advertising Associations meetings. Created guidelines for presentations including; current Marketing and Advertising trends, addressing current positions in full service agencies, discussing important qualifications to gain internships, preparing students of how to stay ahead of the crowd.•Created and facilitated workshops to provide value added career advice and tips to all 95+ members. These included LinkedIn workshops, career workshops, LinkedIn photoshoots, among others. •Organized agency tours in both Chicago and Detroit to visit corporate offices and meet with business executives. Provided the opportunity for all members to learn from experienced professionals in the industry on what they do day to day in the field and ask any questions they are curious of, while also connecting to them and building their network.•Set public engagement and membership goals with 10-person Executive Board to ensure continued success of MSU Advertising Association. Show less

•Learned and applied knowledge of Agile to analyze, audit, and install 10 user stories to refine the digital user experience of Discover Cardmembers•Acquired design-thinking skills to work cross-functionally during six user research sessions and two rapid experimentation sprints to test product content for success and efficiency prior to launch•Collaborated in weekly problem solving sessions to mitigate issues and address areas to improve business needs •Contributed on… Show more •Learned and applied knowledge of Agile to analyze, audit, and install 10 user stories to refine the digital user experience of Discover Cardmembers•Acquired design-thinking skills to work cross-functionally during six user research sessions and two rapid experimentation sprints to test product content for success and efficiency prior to launch•Collaborated in weekly problem solving sessions to mitigate issues and address areas to improve business needs •Contributed on creating, iterating, and delivering innovating digital experiences that exceed user expectations•Analyzed and synthesized 900+ VOC comments to understand and provide creative recommendations and problem solving on key themes of praise and irritants prior to ideation session Show less

•Supported efforts to market the value proposition of accepting Discover Global Network in all digital channels. This included researching online resources and publications for content that supported or enhanced our value proposition and setting up weekly meetings with representatives from the legal team to approve our claims.•Participated in the development of digital content and sales materials. Worked with our advertising agency to enhance the product’s visual appeal and… Show more •Supported efforts to market the value proposition of accepting Discover Global Network in all digital channels. This included researching online resources and publications for content that supported or enhanced our value proposition and setting up weekly meetings with representatives from the legal team to approve our claims.•Participated in the development of digital content and sales materials. Worked with our advertising agency to enhance the product’s visual appeal and effectiveness. •Assisted in vendor led research projects, working alongside the Digital Content team to ensure we provided the most accurate results for merchants.•Collaborated with internal partners to understand the expectations of digital enablers. Attended information meetings to learn the in's and out's of all enablers and the current statuses of them. Worked closely with project leads on the team to understand project goals and support needs in a timely manner.•Organized and tracked team’s projects for ease of access to the team on an ongoing live Excel workbook. Conducted weekly meetings to make sure all data was updated and projects were on track. Sent out EOW progress emails to entire team ensuring all members would be familiar with the status of current projects.•Supported Apply Pay acceptance remediation and reported initiatives. Show less

•Served as the official voice of the organizations social platforms; Instagram, LinkedIn, Facebook, and Snapchat. Increased the follow base of Instagram by over 40%. Organized an Alumni LinkedIn page to connect alum and current members. Promoted all events hosted by Broad Student Senate on Facebook affectively and gained large audiences at every event. Created a Snapchat to adapt to new forms of social media that would attract to our target audience.•Rebranded the Broad Student Senate… Show more •Served as the official voice of the organizations social platforms; Instagram, LinkedIn, Facebook, and Snapchat. Increased the follow base of Instagram by over 40%. Organized an Alumni LinkedIn page to connect alum and current members. Promoted all events hosted by Broad Student Senate on Facebook affectively and gained large audiences at every event. Created a Snapchat to adapt to new forms of social media that would attract to our target audience.•Rebranded the Broad Student Senate social media by creating Snapchat takeovers featuring real-time events in Broad, including updates from various members and other organizations in Broad to promote student engagement.•Created social media marketing campaigns such as “Humans of Broad” where I interviewed students in The Broad College of Business to see what has influenced the success of their college experience, what they have been a part of, what their future goals are, and who they would like to thank for contributing to their achievements.•Worked as a sales representative for the Broad Student Store weekly and had the opportunity to create promotions. Helped with the creative branding of sales signs and the store sign.•Delegated work to my team of 5 members to have them assist in completing all of the tasks of Director of Marketing. Show less

Clients included: Nike, Google, Volkswagen, Audi, Cadillac, Under Armour, CUR, and T-Mobile.Started as their first ever intern in the Troy, MI location. Then continued the internship while studying at Michigan State University, followed by interning at the NYC location the following summer.

•Represented 7700+ DECA members from the state of Michigan to DECA International with an 8-member executive team•Set public engagement and membership goals, hosted workshops, conferences, and summits on leadership development and teamwork •Grew our community recognition 55% through social media initiatives such as our Twitter and Facebook campaigns•Wrote articles based on the need my peer student audience in the aspect of public relations to better prepare them for… Show more •Represented 7700+ DECA members from the state of Michigan to DECA International with an 8-member executive team•Set public engagement and membership goals, hosted workshops, conferences, and summits on leadership development and teamwork •Grew our community recognition 55% through social media initiatives such as our Twitter and Facebook campaigns•Wrote articles based on the need my peer student audience in the aspect of public relations to better prepare them for upcoming events, competitions, and further career success DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. Show less

•Tailor fitted the customer’s experience by managing the product selection, offering cohesive style options, and promoting strong brand options•Supervised my student peers to learn the basic processes of running a business and managing the inventory organization on our computer software•Organized product into an aesthetically pleasing arrangement to enhance the customer’s experience •Designed an intuitive store layout design to guide customers to featured products