Monique Zhuma Email & Phone Number

Allendale, Nj, Us

New York, New York, United States

Strategic brand marketing and creative leader tasked to build brand recognition and acquisition through creating a more engaging brand voice through strategic marketing campaigns and creative content.Developed & executed strategic brand marketing initiatives to amplify brand awareness resulting in an awareness lift of over 40%. Drove double digit website traffic & social media growth and triple digit social engagement growth. Led & developed large scale marketing and revenue-driving plans for strategic partnerships, including professional sports teams, pharmaceutical & CPG brands. Delivered fully integrated marketing campaigns specializing in highly strategic creative programs across multiple marketing touchpoints driving an increase of over 30% donor base growth. Managed total marketing and creative services budget lines as well as lead, supported, and mentored the Creative Services & Marketing Team.

Greater New York City Area

Implemented enterprise-wide marketing strategies that increased traffic, increased brandawareness, exceeded revenue targets by over 30%, and differentiated this $3.5 million fashionbrand within the womenswear sector.Fostered productive cross-functional relationships with internal and external partners toconceptualize and execute product launches and marketing campaigns, including new globalbusiness development across Canada, Europe, Asia and the Middle East.Led meetings and presentations to cross-functional stakeholders, including quarterly digitalmarketing strategies to senior business leaders, SVP’s and C-Suite Executives.Responsible for the development and management of all wholesale marketing budgets ofover $2M.Managed, supported, and mentored Wholesale Marketing Team

Greater New York City Area

Supported senior marketing leadership team design and deliver seasonal and year-round wholesale marketing campaigns. Tracked and analyzed sales, customer feedback, marketing spend and results to inform future campaigns.Developed omni channel marketing strategy and marketing programs for all accounts.Oversaw the wholesale direct mail program.

Showed seasonal collections to new and existing retail partners during Market Week.Analyzed sales data focusing on merchandise, location, quantity, and customer data.Visited retail partner sites, events, and trade/truck shows to ensure merchandise was properly displayed and represented.

Previewed seasonal styles, collections, and fabrics to new and existing retail partners during Market Week.Analyzed sales data focusing on merchandise, location, quantity, and customer data.Visited retail partner sites, events, and trade/truck shows to ensure merchandise was properly displayed and represented.