Marketing Technical Advisor
CurrentAt Quest, I am responsible for improving WordPress blogs, marketing sites, and web applications using WordPress, PHP, JQuery, and vanilla JavaScript. My work involved converting designs into responsive layouts and maintaining code quality across platforms.Key Responsibilities:- Migrated reports from Universal Analytics (UA) to Google Analytics 4 (GA4) for accurate data tracking and reporting.- Managed Google Tag Manager (GTM) for efficient event tracking and conversion optimization.- Applied technical SEO strategies to improve search engine rankings and site performance.- Ensured WordPress updates, plugin maintenance, and consistent data backups.- Conducted cross-platform and cross-device testing to ensure optimal user experiences.- Created sitemaps and wireframes to assist in visualizing final products.