Morgan Bernstein Email & Phone Number

Oakland, Ca, Us

Senior member of the Strategy & Program Management Office at UCOP. Develop and deliver solutions on high-impact strategic priorities that advance the mission of the University of California and President Drake's top priorities. Sample engagements include:- Strategic planning for UCOP Academic Affairs division, UC Online, and UC Pharmacy, including creation of mission, vision, value proposition, goals, strategies and metrics. - Organizational assessment and change management for UC Washington Center (UCDC), UC Online, and the Systemwide Office of Civil Rights.- Organizational design, governance, & hiring plan for new systemwide office at UCOP.- Operating model and funding recommendation for Regional Library Facilities at UC Berkeley and UCLA.- Executive advisory support and project management for systemwide academic labor relations initiatives.- Conference speaker at Network for Change and Continuous Improvement annual conference, July 2024Focus areas include: strategic planning, strategy development and implementation, organizational assessment, operating model reviews, leadership consulting, operations and process optimization, systemwide program management and governance, change management.

Berkeley, Ca, Us

Develop, launch, and manage high priority and cross-functional strategic initiatives in direct partnershipwith the Dean of School and Chief Strategy & Operations Officer. Role functions as that of an internal consultant. Requires agility, high emotional intelligence, executive presence, and critical thinking.> Program & Project Management: Lead a multi-million dollar strategic initiative to expand and elevate the Innovation and Entrepreneurship program, one of the Dean’s top priorities. Define the vision, goals and strategy for the entrepreneurship program and spearhead preliminary initiatives. Lead project management of a physical entrepreneurship hub, including renovation planning, budgeting, partnerships and daily operations.> Strategic Planning & Communications: Co-lead the creation and communication of the school’s 2022-2027 strategic plan, including goal setting, strategy development, stakeholder feedback, and metrics.> Innovative Thinking & Cross-functional Leadership: Developed and launched two innovative recruiting programs to establish a new pipeline of applicants, driving record-breaking results and revenue during the pandemic downturn. Both programs were subsequently institutionalized and expanded.

Berkeley, Ca, Us

As the head of MBA admissions for a top ranked business school, I oversaw a multi-million dollar budget, up to 30 full and part-time staff, and functions that included recruiting, marketing and strategy.> Recruiting & Marketing Strategy: Sought to deeply understand the applicant lifecycle through customer journey maps, focus groups and surveys. Reframed the admissions brand promise, created a comprehensive marketing plan, and experimented with inbound marketing approaches. Invited to deliver marketing strategy and recruiting presentations at annual conferences for 500+ industry professionals, achieving top 3 ranking among 40+ sessions.> Critical and Strategic Thinking: Evaluated thousands of candidate applications annually and led admission decision-making process in partnership with a hybrid team. Managed daily operations and reporting to drive outcomes that aligned with team and school target metrics. Efforts led to record setting results for class diversity, academic achievement, and enrollment.> Public Speaking & Communication: Traveled up to 30% to deliver small and large format presentations, speeches, and workshops to global audiences. Developed authentic, compelling and engaging messaging that sought to inspire audiences to action. > External Leader & Thought Partner: Served on several leadership councils, including Haas Culture Champions, DEI Task Force Committee, Alumni Diversity Council, GMAC Senior Admission Leaders, The Consortium, and Management Leadership for Tomorrow.> Awards and Recognition: Received UC Berkeley Achievement Team Award for exceptional contribution to diversity, equity, and inclusion. Received SPOT award from CFO for revitalizing the student scholarship award process to improve yield and diversity of student profile.

Berkeley, Ca, Us

- Recruiting: Represent Haas at domestic and international presentations and fairs. Develop relationship with prospective students and serve as point of contact through admissions cycle. - Admissions: Personally review approximately 800 applications per admissions cycle. Select candidates for top tier MBA program.- Marketing: Lead marketing strategy efforts for email and social media marketing through entire admissions lifecycle. - Event Management: Manage several large outreach and yield events, including our admitted student weekends for over 250 attendees and 300 volunteers, and our diversity weekend for over 300 attendees and 100 volunteers.- People Management: Manage 9-person student outreach team, the Haas Student Ambassadors.- Financial Aid: Serve on scholarship committee.- Diversity Outreach: Recruiting and yield efforts for select populations, including US veterans and underrepresented minorities. - Promoted from Assistant Director, July 2013.

Portland, Or, Us

- Managed direct marketing and lead generation campaigns- Led word-of-mouth customer marketing initiatives- Directed pilot plan for expansion into China

San Jose, Ca, Us

- Developed strategy for category expansion, including pipeline and brand segmentation model- Led cross-functional launch of eBay’s first exclusive fashion collection- Selected to employee engagement strategy team

Mountain View, Ca, Us

- Performance rated #1 of 40 MBA interns- Devised new services segmentation model and customer valuation guidelines for DoubleClick

Waltham, Massachusetts, Us

- Performance rated top 1% of 500+ employees- Restructured multi-million dollar dining program to improve restaurant access and member satisfaction

Waltham, Massachusetts, Us

- Directed the launch and account management for customer loyalty programs- Fast promotion from Associate

- Executed valuation analyses, financial models and conducted due diligence- Supported campus recruiting efforts

Mba, Marketing And Services Strategy

Ba, Economics

High School

Education record