Morgan Fowler Email & Phone Number

Bellevue, Washington, United States

Greater Seattle Area

• Manage all promotional campaigns and Live-Ops across multiple apps including flagship title
• Improve promotional campaign approach to be a high performing and essential component of the overall marketing strategy for DoubleDown Interactive. Bringing actively engaged players to consistently participate in.
• Increase promotion-driven revenue by 73% Year over Year through testing and implementation of best practices. Used customer behavior learning’s to determine variable factors (challenge criteria, award amounts, time.
• Deliver monthly reporting on promotion performance and upcoming strategies to leadership team and multiple internal business partners (PMMs, Customer Service, Media, Art, ect.)
• Create marketing promotion strategy to improve player engagement and sales across all apps and direct Marketing Communication teams on implementation through regular meetings and clear communication
• Utilizing Delta DNA to build Web based campaigns using segmentation to target highly engaged players and payers. Using Amplitude to build reporting dashboards for each promotion

Greater Seattle Area

• Managed intake of marketing assets, content launch scheduling, sale planning, and team updates on product changes
• Maintained marketing calendars across all apps, coordinating with product on bi-monthly game launches, weekly sales, and In-app banner schedule
• Worked with product team to develop tool for free currency creation used to this day. Removed manual aspect decreasing likelihood for error by 80%, and saving time creating currency by more than 4 hours weekly
• Handled over 100 Jira tickets monthly and managed all asset requests to the internal creative team that came from channel, media, sales and loyalty teams. Optimized asset needs by 30% from reducing redundant requests.
• Delivered marketing style guides to be approved for partnered games launched for Sony and The Ellen DeGeneres Show, and made quick turn around on any necessary corrections from copy or art teams
• Managed asset delivery with third-party advertising companies ensuring content fit to brand and licensing requirements, and that all agreed upon assets were delivered

• Oversaw kitchen, conference rooms, and meeting area maintenance, as well as worked with vendor on delivery schedules and event planning.
• Lowered bi-weekly snack spending by 5% by creating inventory system to monitor fulfillment needs
• Organized and optimized storage spaces for more efficient use for employee interaction
• Created on-boarding confluence page for new employees and continually updated employee database
• Spearheading the creation of the company newsletter
• Lead company event planning meetings, and executed vendor requests for all hands and holiday parties

• Using personal experience to advise customers on purchases
• Awarded a “cut above” pin in recognition of my hard work
• Quickly becoming familiar with store merchandise
• Managers relying on my knowledge and experience to work any shifts
• Recognized as one of the quickest and effective workers at my location

Reunions With Class

• Monitoring multiple Facebook group interactions
• Seeking out and answering any questions regarding the company that occur virtually
• Creating informative and interactive social media status
• Designing a detailed post schedule
• Managing company Hootsuite account
• Answering questions or helping customers over the phone

• Successfully achieved an overfunded Kickstarter campaign
• Contacting media outlets weekly
• Reaching out to industry leaders to attend launch party and promote event
• Managing and creating content for Facebook page, Twitter, and email messages
• Creating Kickstarter promotion campaigns

Excelled in worldwide telecommunication.Collaborated with media sources to persuade the publication of press releases.Lead creation and publication of multiple press releases.Created an effective schedule for all future and present public relation agents.

Bachelor Of Arts (Ba), Communication And Media Studies

Activities and Societies: Instructors Assistant, Student Marketing Association, Japanese Communication Club Teachers Assistant for.

Education record

Studied Japanese and Interior Design through Running Start while enrolled in High School

High School Diploma