Taylor Richardson Email & Phone Number

Columbia, Sc, Us

Columbia, South Carolina Metropolitan Area

Columbia, South Carolina Metropolitan Area

-Assist in the creation and management of email marketing campaigns, including list segmentation and content creation.-Manage the firm's social media, including creating and posting content and interacting with our audience.-Help maintain the company's website and online presence, including updating content and images as needed, as well as analyzing performances to improve outcomes. -Responsible for the end-to-end ordering of promotional items.-Use of Canva, Photoshop, and Illustrator for social media graphics.

-Collaborated with the editorial team to curate and select articles for print and online circulation, ensuring alignment with target audience preferences and magazine's editorial guidelines.-Managed and contributed the magazine's visibility on and off-campus and helped secure partnership deals for other magazine teams.-Monitored and analyzed email marketing and social media metrics, such as open rates, click-through rates, engagement levels, and conversions, to measure campaign effectiveness and optimize future strategies.-Demonstrated strong leadership, communication, and organizational skills, effectively managing team members, coordinating projects, and meeting deadlines.-Created and sent out the magazine's bi-weekly newsletter to over 3,000 subscribers. -Increased click-rate from 35% to over 50% from previous year.

-Conducted research to identify target media outlets, journalists, and influencers for pitching news stories, ensuring alignment with the company's target audience and brand values.-Developed engaging story angles and crafted personalized pitches to capture the interest of media contacts, resulting in increased media coverage and feature opportunities.-Monitored media coverage to track press mentions, industry trends, and competitor activities, providing valuable insights for strategic decision-making.-Coordinated and pitched news stories to media outlets, contributing to the film'svisibility and media coverage.

Bachelor Of Journalism And Mass Communications, Public Relations/Image Management

Activities and Societies: Sigma Alpha Iota, Marching Band, Garnet & Black Magazine, OSP Scholars

High School Diploma, Visual And Performing Arts

Activities and Societies: Marching band, Jazz Band, Beta Club, Yearbook Staff, Student Council, Spanish Honors Society, Tri-M Music Honors.